1. Home Page
- Communicate quickly that we provide a Cloud-based platform that connects Any type of phone (Smartphones, Office Phones) with tablets or web applications in real time to deliver great looking 'intelligent dashboards' (with relevant information) as soon as your phone starts ringing
- For mobile professionals the use case could be illustrated by showing a smartphone ringing with an 'unknown number' but by connecting it to interact.io a beautiful dashboard showing up on an iPad
- For professionals working in the office we could show an office phone ringing with an unknown number and a dashboard popping up in a web browser
- We also need to communicate quickly that our dashboards are generated by pulling data from lots of different Enterprise Solutions (Like Salesforce.com, Microsoft Dynamics, SAP, Google Apps), Professional Networks (LinkedIn, Xing) and Social Media
- We sell our solution through 3 channels: 1. Telephony Providers, 2. CRM and SaaS Providers and directly to 3. Enterprise Customers
The home page should quickly guide the 3 target audiences to a specific 'Landing Page' (placed in a 'Solutions' submenu - see 2nd type of page below).
Since we are still in Beta, the main call to action should be to contact us.
1. Logo Bar of Partner companies
This is key to establishing credibility. We will have a minimum of 4 partner logos ready at launch time. With more to come.
2. Testimonial Area
We will not have that many quotes / testimonials at first, so doesn't need to be too prominent, but obviously also lends credibility to our offering.
3. Platform Capabilities
I envision a graphically interesting area highlight the 6 core capabilities of our Platform (apart from the terrible color scheme this is not bad: http://import.io/features)
- Connect Your Phones
- CRM Dashboards
- Ipad Application
- Data Connectors
- Reporting & Analytics
- Developer APIs
4. Featured Partner
This could be an option to create a section in which we highlight a partner we are working with. This section could have a testimonial, a summary of what we are jointly building, the logo of the partner etc.
5. We love Phones and Data
This could be a section similar to the one at http://www.geckoboard.com (scroll down) where we showcase logos of Telephony Providers on one side and CRM / SaaS Providers on the other and illustrate that interact.io is the 'glue' between the two worlds.
SECOND PAGE TYPE: LANDING PAGE/SOLUTION
This would be the page where a visitor lands after selecting a 'gate' like 'Telephony Providers' on the home page.
The main objectives here are
- Communicate quickly the overarching benefit of working with us e.g. for Telephony Providers this would be to 'Monetize your existing customer base with premium business applications'
- We then need to illustrate in clean 'big' content sections 'how we would do that'/what we sell/offer by listing the 3-4 Key Features and how they solve a key challenges
- We might have another section with a list of 'other features' but not necessary
- We will also need a section where we communicate in a graphically pleasing manner the systems/solutions we integrate with and support
- we might need a summary of benefits section where we list the key reasons why they should contact us
Again, main objective is for them to send us an inquiry /contact us form.