Homepage for an Upscale Startup Pet Subscription Company

The Dapper Dog Box

This is an online subscription box company, we send monthly boxes of dog treats, toys and accessories to pup parents and their dogs. We focus on high end products, organic and natural treats, so we do appeal to a demographic with higher income. Our target audience are (20's-40's) women mainly who are looking to spoil their dog each month

http://www.thedapperdogbox.com

I would like a flat clean website style and design. I am looking for something DIFFERENT than what I currently have on my website.

Colors: I like light colors that I currently have but I want to switch it up and bit and incorporate more calm colors to show contrast between sections and maybe play around with the colors of the buttons

Photography will be very bright and vibrant and colorful photos which is why I would like background colors to be a bit more even keel. Please avoid bright colors like yellows organges and bright blues, no purple, pink, brown

FONT: -font Family ,"Helvetica Neue",Helvetica,Arial,sans-serif I really like Graze.com's fonts so sticking with these would be great!

Please dont use any content or layout from my current home page. I would like something DIFFERENT. Please do not use any cutesy stuff like dog bones, paw prints. This is targeting customers that prefer higher end stuff, so i dont want any cutsey stuff.

For the homepage I have attached ONE document with the layout I have in mind.

-Overall the home page should provide 90% of information for our product and service and should be used to convert as many subscribers as possible.

OVERVIEW:

Outline of Website Home Page
• Header
-Keep header very thin, everything on one line

• BANNER SECTION
Use a stock image of your choice ( a happy looking dog) but please photoshop in a dapper dog box from one of my attached images.

-Use Text: " A MONTHLY BOX OF GOODIES FOR YOUR DOG" in all Caps
then smaller font "All Natural Treats, Toys and Accessories, customized for your dog"
- 2 CTA's
Keep all of this above fold.

• AS SEEN IN ( please use this text as the header text for this section
-Add Buzzfeed icon and My Subscription Addiction, keep all other icons but can you make it all one color either dark grey or black

• SECTION
HOW IT WORKS (please use this text as the header text for this section
- 3 simple icons ( preferably black and thin lines)
TEXT
-We find the best products for you (ICON-
-Tell us about your special dog ( ICON- dog with a bowtie/bandana)
- Receve a customized box just for your dog (ICON Box)

• WHAT’S INSIDE (please use this text as the header text for this section
Please refer to barkbox.com for their Whats inside section, I would like something similar and very dynamic to this!

- Use SLIGHTLY Smaller header text underneath: TREATS, TOYS, CHEWS & ACCESSORIES
-I would like a nice photo here. You can use one of my attached photos, just please cut out the background of the box photo and simply place the box on a simple light background.

- CTA Button

• WHAT MAKES US DIFFERENT (please use this text as the header text for this section
- Use smaller text that says: The highest Quality Products curated for your dog- BOLDED
- Use smaller text but prominent text: Grain Free. Organic. Made in The USA

-use photo: JPG WHY CHOOSE THE DAPPER DOG BOX
The photo has space to the right for text to be added.
Please refer to image from the Blue Apron website for what I am looking for. JPG 4258
If the customer highlights an item on the photo, a little line circles around the object and then the text box on the right will talk about that specific item
- Plese insert a sample text box using “ Coco Therapy Maccaroons” as an example ( the blue bag on the bottom right)
Cocotherapy’s Maggie’s Maccaroons
Perfect for dogs with allergies and sensitive tummies
Coco Therapy prides themselves on using only the purest and natural organic ingredients and coconut oil to make their treats.

• PAST BOXES (please use this text as the header text for this section
- Use One box and please cut out the background so you just have the box and then paste it on a SIMPLE light colored background.

• SECTION
-The next section has three subsections
- PLEASE REFER TO GRAZE.COM ( 100 Snacks, A Better Choice and Handpicked Just for You,
- I would like it modeled after this 100%
“HIGHEST QUALITY, CUSTOMIZED FOR YOUR DOG, SAVE TIME & MONEY” are the three names
-Use text- HIGHEST QUALITY: Image to the right and fun text to the left: JPG UA9A2531
Text will read: THE HIGHEST QUALITY and then lowercase bullets (again refer to graze.com homepage)
-Add 4 fun bullets with text

-CUSTOMIZED FOR YOUR DOG: Photo JPG UA9A2564 and text to the right
Main text will read CUSTOMIZED FOR YOUR DOG and then small paragraph of text

-SAVE TIME & MONEY: photo to the right ( Need to insert a photo of a Happy human and their dog) human should look happy and smiling and dog should be a happy breed, golden, lab, corgi,
- Add a Button- Get Started

• SECTION
TESTIMONIALS- (please use this text as the header text for this section)
Slider of photos with text below
Refer to Pawpack.com
- Background should be very light and simple, no cartoons or animation at all.

• Section
# Thedapperdogbox – bold caps
Join our Pack- text underneath
-Keep slider section, change the font and look to it
-Add button underneath
Refer to wetshaveclub.com or pupbox.com

• Section
Ready to spoil your pup
Refer to pupbox.com
-Insert photo of dog or dog and person, use any stock photo, colorful and happy dogs
-Add a Button ( Get Started)

• Section
GiveMe Discounts- ( use this as the header text for this section)
Email Block and sign up button

• Footer: Use social media icons instead of listing out the names
Instagram, facebook, pinterest, twitter
You can refer to barkbox.com’s footer section

NOTE: Since there are lot of sections, user needs to know or have indicators that there are more content and keep scrolling.

No yellow, no animation or cartoons at all! No dark background colors

Overall looking for a clean design, that appeals to mainly women (20's-40's) that has a classy look.We are trying to emphasize the quality aspect of our product. I love graze.com's website as its fun, colorful and has a great look for it. I also like barkbox's website Barkbox for its fun and simple layout. I want to utilize a lot of my photos as they are bright and showcase my product very well.

Winner will design home page and will do inner pages and additional work ongoing!
Contest is guaranteed! I will leave quick feedback and I look forward to working with you.