Parents of teenagers and teenagers themselves
40 - 55 yr old VERY SUCCESSFUL professionals
13 - 18 yr old teenagers who are choosing what program to go to
Odyssey Wilderness Programs offers struggling/at-risk teenagers the opportunity to find strength and experience success.
The main difference between OWP and similar programs is that we highlight the experience as being fun, enjoyable, entertaining, enlightening and full of possibilities and personal growth. Other programs are more punitive in nature and view the experience as being a punishment for bad behavior.
Required: "Odyssey = Opportunity" or "Odyssey offers the opportunity to find strength and experience success" (our new mission)
Promotions on the homepage in the "blocks" below the main picture
* Parent Coaching (http://www.odysseynw.com/family-sup…aching.php
* Odyssey SW (desert / rock climbing)
* Odyssey NW (ocean / sailing)
Also, there needs to be an email signup box somewhere on the page, just like on patagonia or athleta.
Facebook / Twitter icons and links
The homepage looks more like a national park than adventure/wilderness therapy. It needs to have stunning images that connect the viewer to the experience in a highly emotional way.