They create promotional products for doctors offices. Lip balm, pens, etc. all with the doctors information on them.
We would like a site that is CURRENT and FRESH. More Helvetica, gradients, transparency, rounded corners, use of etc. The site must be utterly apparent that it is new and designed in 2010.
I like "web 2.0" with slight gradients.
I am not telling you to make this site like any of these, but after you look at all of them, you will see the similar theme w/ gradients, opacity, fonts, and colors.
gradients, clean, fresh colors
most of their themes use gradients, clean, fresh colors, "wet look" to certain images. simple.
fresh colors, clean, gradients, clean fonts
clean, fresh, helvetica, gradients, subtle shadows and opacity layers