Completed contest

* Home Page for African Tour Site! *

Steve N needed a new web page design and created a contest on 99designs.

A winner was selected from 24 designs submitted by 9 freelance designers.


How Steve N started their web page design journey


Design a home page from scratch that promotes an African Travel business offering overland camping safaris to luxury game lodges!

The page needs to conjure up the romance and excitement of Africa's exotic destinations and experiences. The term 'Big Five' refers to five of Africa's greatest wild animals - lion, leopard, elephant, buffalo and rhino.

The page must be very appealing, exciting, well balanced and designed in a way that will still allow me to optimise the page as much as possible for a moderately fast load time!
For example; being aware not to design too many elements that require slicing of large rectangular sections and lots of large image sizes to display the page correctly in the final HTML code. This is my description of how to achieve a moderately fast load time. :)

Brand name

Experience Discover Explore

What inspires you and how do you envision the design for your business?


The site is for a business in the African travel market that offers tours at both a retail and
wholesale selling level. There point of difference is knowledge, friendly
service and going out of their way to make something work.

We also offer adhoc itineraries to places like India,
Mexico, Cuba, Scandinavia
and operates as a licensed travel agent.

Market and Demographics:

The demographics of those who travel to Africa is quite broad due to the array of attractions,
places of interest and accommodation standards. Generally the African travel
market consists of an average age around 45-50yrs, married and are reasonably
web savvy. The website needs to be appealing to these markets and reflect their
lifestyles through the choice of fonts, color schemes and layouts.


I do my best to offer timely feedback and well thought out responses :)

NDA Agreement

The contest winner must complete and sign a non-disclosure and copyright transfer agreement.


Objectives of the new web site:- Present highly functional
site pages that invoke a sense of Excitement, Exploration and Adventure.
- Build a subscriber database.
- Allow users to
enter multiple competitions directly from the site and register as a site user.
- Provide information in a highly useful, logical, attractive and professional way.
- Attract repeat visits.
- Provide the
ability to collect user experience feedback.
Wants:Designers Note:

The supporting files attached to
this brief will give ideas for the Tour Search Fields, Color Guides and the
Tour tabbed information pages. The tour informational pages are not included for you to design, but rather for you to get a feel for how that information will be presented in the final full site. The tour search box doesn't have to look exactly like my guide, but should have the same vertical layout. The color guides are not hard set rules either.


Get the 2 logo versions here and here. Font used in
the logo is: Trajan Pro.

Tagline: Experience Discover Explore

You could experiment with the tagline in larger letters but
blended/faded somewhere in the header area.


Font preference for the site is
Verdana, but still open to possibilities depending on design. Font used just
needs to be professional, inviting and very legible.


Get our color ideas here. The colors of
the design need to reflect a sense of adventurous spirit and offer a hint of
the classic "African Safari cliché" while maintaining complete professional, upmarket look. The color ideas marry well with the African Safari feel so you will need to experiment with them, but they are not necessarily the only colors we want in the final layout.

Look and Feel:

We are aiming our sites design
towards the Look and feel of the site but would like our design to have a
little less wasted space in the header area to provide more room for the important
elements that need to be above the fold (above the fold height approx 585px).

second site for ideas is:
Although this site is to busy in the header area, it demonstrates the
advantages of having a darker background which makes the page project more. This is not a definite requirement but simply explaining that the darker background works well for this particular design.

Please pay close attention to the "synergy" of the two above sites. By synergy, I mean: "the feeling that binds each sites individual page elements together in a clean, functional, attractive and exciting way".

We want unique designs only that are inviting, slick, clean and creative.

Main Navigation:

To be on the left of the page - Link color to change on rollover. *Could you also note that the main navigation will need to be designed to expand vertically as more navigation items are added in the future.
- Home
- About
- Tours
- Gallery
- Latest
- Calendar
- Register
- Contact UsHome Page:

We need the following included above the fold.
(The overall homepage design concept with the top-level navigation is to be a
consistant across the site).
- High
impact flash auto slideshow most likely the full page width (but full width is not an
absolute). You will prepare the 4 static images to be included in the slideshow.
I will do the flash. I will work with the chosen designer to finalise the
slideshow images as the final layout may influence the images used. I like how breaks the boxey feel of the site with a curved variation on the top of the header image (it breaks the visual boxey monotony by creating a feature point while keeping it understated in the context of the whole page).
- An
area with both a simple and advanced tour search function See here for a pdf showing the layout requirements.
- Newsletter
subscribe form element.
- An
easily identifiable competition entry form graphic container ( this will link
to the entry form page).
- A
“Register Here” graphic element (this will be hyperlinked to the register page).
- Tell
a friend element.
- Bookmark
- Breadcrumb
navigation at the very top of the page (left or right doesn’t matter).
- 1
800 102030- phone number around the header area.
- Main navigation needs to be clean, attractive and professional on the left of
the page.Somewhere
on the home page there will also need to be a container for banner advertising.
This does not have to be above the fold.

Page Width:

The site will
be designed with a 950 - 980 pixel container width.

Contest Details:
- For the prize offered, we will require 4 alternate header (or banner, depending how people like to refer to it) image variations after the final design is chosen. This will be to include in a flash slideshow.
- We will also require 6 small graphical icons to match the overall page design to place into heading elements.
- Final files in fully
layered PSD and PNG so all graphics can still be tweaked after delivery.
- Prize
by Paypal only
- Included Stock images from either Fotolia or iStock

Don't want

Anything has no “synergy
or flow” to the design.

Custom package


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