We want our website to be welcoming and friendly to people who do not know who we are.
A key idea is that our website communicates our "competence"--by this I mean the fact that we know who we are, what we do and what we strive to become. The website should make clear visually that we have our act together--it is coordinated by color, by font use, by tone, by images. It is consistent in the way it asks users to communicate with it--pages function in the same ways, there is perhaps a bread crumb trail so one can always find the way back to where she was. It represents our values--is accessible to all--a blind or visually impaired member can access all parts (works with standard readers); it can be accessed via alternative technologies--smart phones and tablets.
See attched document for details (Website design info.pdf).
This design will be implemented as a Drupal template.
We really do not like the looks, functionality of our current website.