What do you have in mind for the style and theme of the web page?
Most importantly we would like to convey the image of warm cozy comfort, a retreat or even a getaway, after all we are really marketing better sleep, comfort, and relaxation. The bedroom is a retreat and sanctuary that promotes relaxation. Warm colors, earthy feel perhaps. Relaxing colors that ease the mind.
Our logo has reds and browns in it, although as you see our current website has been modified towards blues. We are probably leaning more towards browns and tans. Here is a very old site we used to run, we really liked the colors here. http://www.sitedev2.com/mattresses/
The home page should feature our main products – organic/all natural mattresses, steel bed frames and waterbed parts. We would entertain the idea of a slider if it’s not too obnoxious and takes up too much space.
The category page would list each of that categories sub-categories. For instance, the ‘mattresses’ page would list ‘organic’, ‘latex’, ‘2-sided’ etc. This page would be duplicated throughout our website so we just need a good ‘foundation’ page that we can add our own graphics and text to.
Current category page example: http://www.stlbeds.com/mattresses.html
The product page is the most important page on the site. This page would list the product, a brief description, as well as any pictures, videos and other information for the customer to view. It would also have checkout/Add to Cart buttons and a spot for the customer to choose a quantity.
Current product page: http://www.stlbeds.com/k88n-hook-in…-king.html
You can view our current website for logos and photos. We are leaving the design, particularly the product page design to the designers, but please understand that we are very conversion-conscious and will pick a winning design that we think will both look good to the end customer as well as increase our overall sales.
We would like to have our trust symbols nicely arranged. You can see some of them on the bottom of the page (BBB, TheFind, etc). They could be at the top or bottom, or somewhere else where you think they’d be easy to see but not take up a lot of room.