Tell us a bit about who you are and the people you reach
Our immediate goal is to reduce healthcare costs for patients while growing Healthcare professionals (HCPs) businesses. Our long term vision is to provide Healthcare for Everyone Everywhere. The process towards our goals and vision begins by engaging both patients and Healthcare Providers (including Personal Trainers).
Our business model revolves around a points based loyalty system for patients where they can accumulate points for a variety of tasks such as referring a friend, HCPs or by viewing promotions. They can then use these points to reduce their healthcare costs at HCPs in the Healthbanc network. For HCPs we provide a loyalty and digital marketing system which grows their business and protects their reputation by encouraging testimonials. We also provide a booking system. All this is deployed via a game type system to accumulate and spend points. Our motto is "Save Money, Save Time, Change Healthcare". WE WANT TO BUILD A MOVEMENT OF PASSIONATE PEOPLE TO HELP US BUILD THE SYSTEM VIA NETWORK EFFECTS.
Hence, we are a marketplace which targets patients as users and HCPs as PAYING customers. We need both to flourish. Our target patients are females 20-50, who use loyalty programs/cards, middle to lower income, with small children. Our target HCPs are preventative healthcare professionals (Chiropractors, Psychologists, Naturopaths, Nutritionist, personal trainers) who advertise in Yelp, under 50, have a website and less than 70% booked.
Please watch the quick videos at : https://drive.google.com/drive/u/0/…XR2bVd0S1E
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
Overall I want a modern, sleek yet personal feel to the website with clear calls to action.
The HCP page will be professional and sleek and modern
1. Homepage (focused on patients) and
2. Healthcare Professional Page
Patient (landing) Page
I want this page of the website to have a simple call to action in first third aimed at patients where patients can picture themselves as the persons in graphics...maybe .."Save Money,Save time, Change Healthcare" Download App? Then map of the World / USA covered in red pins (see screenshots ..https://drive.google.com/open?id=0B0BBWP6_y8ifQjJocTFBdHhOU2c) and our goal to change them from Red to Green. SEO Keywords ... Homepage - "Doctors" , "Appointments".
Although the main call to action is to get patients to download the app we are trying to inspire visitors to help change healthcare to make it more affordable and effective.
Bottom Third of landing page is for HCPs...call to action "Grow your Practice and Protect your Reputation" maybe with Video explainer(?) and call to action to find our more ..which takes them to the HCP page but in 1st Third there is an easy button/ message to get HCPs to click through to their page.
We have a number of videos we need to be somewhat prominent.
We have a cartoon explainer video for patients AND Healthcare Professionals- these are the main videos. We also have a 2 short videos targeting Patients ..one from a Professor of medicine Co Founder and one from the pharmacist founder.
There must be the clear ability for HCPs to "Log in" on the homepage and usual about us tabs etc...(although these not so prominent)
2. HCP Page
The call to action here is to request a no obligation demonstration from HCPs.
Also on the HCP page we will have a "Reputation Report" tool where HCPs can type in their name, suburb and profession - email and phone and get a reputation report emailed to them. Again note we have 1 main explainer video and 1 short video from Medical professor to HCPs.
For colors, fonts etc see link ..https://drive.google.com/open?id=0B15joN4kTX8uVGlyOXR2bVd0S1E
HCPs Page - "Marketing" "Practice"
What to avoid
Not too much Red
PLEASE HELP US CHANGE HEALTHCARE AND SAVE LIVES BY ENTERING OUR COMPETITION. THE FOUNDERS WILL PROMOTE YOUR SERVICES WHEN YOU WIN!