We are building a deep content authority site focused on a specific medical condition. The website will feature a blog, news feeds and extensive articles on a broad range of medical condition specific topics. This site will include a membership section which will offer to members a sophisticated web-application aimed at helping individuals suffering from this condition with managing it. This will include tracking symptoms, researching and structuring treatment options, putting together treatment programs and generating detailed reports from data entered over time. The overall site will provide trusted and comprehensive information about the medical condition and valuable tools integrated into a structured program aimed at helping the member in managing the medical condition and building the best possible individual treatment program.
The Main site will focus on rapidly engaging users with rich content and getting visitors to opt-in to a free e-book offer and in generating interest in the featured web-application associated with the paid membership service. This page will give an intuitive overview of the main focus of the entire site, will feature video overview content and will promote the ebook free offer. The design should be simple, creative, professional and vibrant. The use of Medical topic or related images will convey the right message. Users should feel hope that they have found a place where they will find real help. It must feature complete navigation options in an attractive and obvious manner. It needs to be upbeat and fun in flavor while still being taken seriously. Sub-heading sections will maintain the same design theme throughout but creative menus, navigation and graphics will enhance the user experience. The web application will have graphical UI elements with distinct progressive pain indicating colors and matching colored versions of the Wong/Baker pain scale animated faces. These images are uploaded for review. These colors may be used to integrate with the design but this is not a requirement - designers are encouraged to be creative (because I am not!) See the additional notes relative to the linked wireframe for details on functionality required.