Help Laser & Cosmetic Surgery Specialists, PC with a new website design

Laser & Cosmetic Surgery Specialists, PC

Dr. Ran Y. Rubinstein is a highly regarded board-certified plastic surgeon in New York.
Dr. Rubinstein is dual board certified by the American Board of Facial Plastic Surgery, American Board of Otolaryngology-Head and Neck Surgery, American Academy of Otolaryngic Allergy. His backgrounds in all fields provide the unique expertise and understanding for cosmetic and reconstructive surgery of the face, eyes, head and neck. Dr. Rubinstein is also an assistant professor at the prestigious Columbia – New York Presbyterian Hospital where he plays an active role in educating future facial plastic surgeons.
Dr. Rubenstein is a preceptorship site, where other doctors come to train and learn how to perform Fraxel, Thermage, advanced techniques
Highlight concierge services. Some of the surgeries are performed in NYC, Newburgh, New City patients will stay overnight in hotel, door to door service, Dr. Preminger sees the patients next day in the hotel and discharges them home, car service paid for round trip as is the hotel. Want to emphasize the care we give. They get specialized care....best technology i.e. Fraxel, smart lipo, they get caring drs and staff...for nyc patients, cost is less than having surgery in nyc, better care

http://www.yourfacemd.com/

http://www.yourfacemd.com/
http://www.virginiafacialplasticsurgery.com/
http://www.skinandlasers.com/

Target Audience
Primarily, these are clients from affluent areas of New York and Northern New Jersey who are looking to have procedures done. They are mostly women looking for facial and body plastic surgery procedures, between the ages of 28-60. This site should interest potential patients so much that they will travel to his different office locations to get procedures done by him.
Requirements
He likes the look of his current site, so it should not stray too far away from this. You can definitely feminize it more, maybe make the background brown lighter. Whatever you think would keep it relatively that same but appeal more to women.
A functional website, easy to navigate that is user-friendly!
Make home page more user friendly and interesting, highlight strengths, highlight that I have 3 office locations and 2 doctors. I think face, body, and nasal/sinus issues should be broken up into three parts on the homepage to distinguish them
Add box/section on homepage for Newsletters
Box/section showcasing awards,accomplishments

Should fit well in 1024 x 768 - we've found that 960 pixels is perfect.
We would like to keep the slideshow at the top of the page.
Do not use images of surgery, needles, bandages, etc. A potential client does not want to be reminded of the “in process” image, only the finished product. Fresh faced, happy/smiling individuals with great bodies are the ideal images for a plastic surgery site. The individuals featured should be youthful but not too young looking.
A contact form should be under the header in the right corner
Leave the header as it is.
- Top navigation menu titles to use (in a horizontal layout as it is on the current site):
Home, About Us, Face, Body, ENT & Sinus Services, Medical Spa Services, Blog, Videos, Photo Gallery, Specials, Testimonials, Patient Resources, Contact Us
*Include social media icons (Facebook, Twitter, YouTube, Google+)
*Area for a paragraph of text
*Include 3 areas to feature Dr. Rubinstein’s different areas (face, body, sinus)
We are very open to your creative ideas, you are the professional so we trust that you will have some great designs.

Please let me know if you have any questions. Thank you!