The experience we want our clients to have is: professional (knowledge, experience, concrete tools) and at the same time heart based (warm, connected, caring). other values: dynamic (creative, alive, exciting) and a trusted friend (someone that they can rely on in all stages of relationship)
The design should have warm colors that will also fit with the logo and consistent throughout the different elements, e.g. with the icons. The design has to be relatively clean and simple, text easy to read and big enough, and in the same time creative, out of the box. For background we would like to have a simple texture and / or a gentle illustration.
I prefer to have some round lines or textures to make it not just a square corporate feel, for example see the pictures here http://themeforest.net/item/circles-retina-responsive-multipurpose-theme/full_screen_preview/4739370 or the mixed corners pictures here: http://themeforest.net/item/3clicks-responsive-multipurpose-wordpress-theme/full_screen_preview/5092225
The designer should suggest pictures for the slider and whatever is needed on the page and the background (and I will pay for them of course). Choosing pictures, you should keep in mind that we need to represent couples from diverse cultural backgrounds and also gay or lesbian couples.
About the menu - I can make it shorter if it needs to fit on one line with the logo or longer and then it can fit below the logo.