Dad's Classic Sodas
We are the Canadian manufacturer of Dad's brand of classic sodas. We offer 4 bubbly soda flavors including Root Beer, Cream Soda, Orange Cream and Blue Cream. The Dad's brand of classic sodas has been in existence since 1937 and originated in Chicago, USA.
Our products are offered in 3 convenient packs
- 355mL glass bottles - Beer bottle ( fun for kids )
-355mL 4 pack cases
-1L plastic bottles
Dad's products are sold in Restaurants, Grocery outlets and convenience stores throughout North America.
The target audience for soda products are typically young, males.
However due to Dad's significant and longstanding history, we find that our consumers ages range from early teens to families to older couples looking for that nostalgic taste in their Root Beer... A trip down memory lane.
Summary of target :
Young / male
Prefer premium type products
Some usage occasions :
With friends / family
Summer-time picnics / at the beach
A quick take-away from convenience store
The classic dessert "Root Beer Float"
At outdoor / summer events
Gift giving, fun for father's day / Stocking stuffer
Since Dad's is a classic type product we are looking for a nostalgic site combined with more modern and consumer friendly site design elements.
Some imagery for design concepts :
Classic cars / race cars
Bubbles / bubbling sodas
Ice cream / Root Beer floats
Norman Rockwell paintings
Wooden crates, old delivery vehicles
Drive in movies theaters / summer romance
Fishing by the lake
Father and son time together
1937 era nostalgia
Colors : The brand primary colors for print are Reflex Blue, P199 Red and Pro Yellow. These colors look great on the package, but too much Blue can be overwhelming. Browns, wood colors, metals, rust could compliment our color scheme.
Layout : We want space for contest headings and space for updating consumer messages about sales, discounts. Space for Dad's fans to enter comments. The use of photographs and nostalgic imagery would be a great addition to the design.
Page links : About, Flavors, Contact, Contests, Store Finder
* Do not use existing site holding page for design reference *
Need more info or a better description of requirements let me know : email@example.com
Post lots of site ideas. We're open minded and are interested in seeing lots of different creative perspectives.