Since Dad's is a classic type product we are looking for a nostalgic site combined with more modern and consumer friendly site design elements.
Some imagery for design concepts :
Classic cars / race cars
Bubbles / bubbling sodas
Ice cream / Root Beer floats
Norman Rockwell paintings
Wooden crates, old delivery vehicles
Drive in movies theaters / summer romance
Fishing by the lake
Father and son time together
1937 era nostalgia
Colors : The brand primary colors for print are Reflex Blue, P199 Red and Pro Yellow. These colors look great on the package, but too much Blue can be overwhelming. Browns, wood colors, metals, rust could compliment our color scheme.
Layout : We want space for contest headings and space for updating consumer messages about sales, discounts. Space for Dad's fans to enter comments. The use of photographs and nostalgic imagery would be a great addition to the design.
Page links : About, Flavors, Contact, Contests, Store Finder
* Do not use existing site holding page for design reference *
Need more info or a better description of requirements let me know : firstname.lastname@example.org
Post lots of site ideas. We're open minded and are interested in seeing lots of different creative perspectives.