CardCow got their new web page design by running a design contest:
FUN PROJECT: Vintage Postcards and Collectibles Site Redesign
Check out CardCow's Web page design contest…
CardCow.com Vintage Postcards and Collectibles
This contest is for the basic layout & design of the site. Submit an initial design for the home page, or a product page, and I will provide feedback. You should also take button design into consideration ("Search", "Add to Cart", etc.) The winner will need to provide the layout for those two pages, but you can concentrate on one for your initial design and I will focus on the ones I like best. I would like a designer that I can work with on additional pages after the contest (flat fee or hourly). Home Page: http://www.cardcow.com/ Typical Product Page: http://www.cardcow.com/161863/ w/Tall Image http://www.cardcow.com/117892/ Product Page with a lot of text: http://www.cardcow.com/26935/ Pretty simple - We sell vintage postcards (and "stock" images of those postcards). Adjectives would be: fun, interesting, historic, retro, vintage, quirky, offbeat, nostalgic, classic Don't pay too much attention to our current design. It sucks, and I want something more or less completely fresh. Sites I like (decent product pages): http://www.etsy.com/ http://www.modcloth.com/ (Too feminine for us, but nice design) http://www.kaboodle.com/ (not bad) Sites I DON'T like: http://goo.gl/Bp8H http://goo.gl/ARfM (Both too "antique", too "old" looking) Ebay (need I say more?) Email me directly at firstname.lastname@example.org if you have questions or contact me through the site here.
We have a *broad* target audience. Age range would be 20-60+, so we're not really targeting kids or teens. We get a wide variety of customers ranging from serious collectors, to nostalgia buffs & historians, people buying gifts, advertising, graphic artists, etc. But we have a lot of folks that just happen upon the site and we'd like to allow them to easily browse product images. Go for something more fun than serious. It needs to look professional, but not cliché. Clean, not cluttered. Search: Search is integral to the site. The search box will be at the top of every page. It should be fairly big & bold - kind of like google or http://www.toysrus.com/ Navigation: Users need to be able to browse the category taxonomy easily. I'm not tied to the large left-hand nav like we have now. We will probably add some more toplevel categories (Postcards, Sports Cards, Trade Cards, Photographs, etc.) So those could be dynamic dropdown lists, which would free up more space on the main page for other things. Ads: Layout must take ads into consideration. We typically have at least two ad units on each page. Google's ad formats are here: https://www.google.com/adsense/static/en_US/AdFormats.html?hl=en_US If you know of a current site or feature example that you think I might like, ping me and I'll let you know. Might save some time before you spend too much time on this...
Every design category has flexible pricing for all budgets. Web page design starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
CardCow collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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