royaltyexchange got their new web page design by running a design contest:
Full Website Design Makeover for Hot New Startup!
Check out royaltyexchange's Web page design contest…
Accounting & Financial
Royalty Exchange is a platform for buying and selling royalties in a secure, transparent and efficient marketplace Our target market for buyers are higher net wealth individuals/investors looking for an alternative asset. Since we are "alternative" from the stock market, we want to separate ourselves from the somewhat bland design of banks, financial institutions, etc...We want the buyers to feel like they are investing in a stable, trustworthy and cool new investment. Investors are looking for something secure, stable and unique. They also love data and numbers :) Our site will evolve into a more tech heavy platform and will eventually allow investors to trade amongst each other (social aspect). Our target market for sellers is very broad. We want the site to be all encompassing of all royalties (not just music). Our current site gives the feeling that we only deal with entertainment royalties. We will want a subtle appeal to the music industry but making sure that someone selling oil/gas royalties won't be scared off. As you will read below, royalties are paid in many industries (music, film, TV, intellectual property, pharmaceutical, oil/gas, patent trademark, solar energy). We want the site to give the feeling of "No Matter Which Type of Royalty Stream I Own, I can sell it at the Royalty Exchange".
Font: We really like something like this (http://www.shopify.com/) Colors: We want a fresh new feel! If you can make the red work, this is fine but we would love to see some other color schemes too. Logo: Feel free to completely redesign this (color and image) if you think it's needed. The logo was orignally designed to appeal to the only the music industry
We are looking for a responsive design (see inspirations) with a completely new look that displays a clean, sleek and icon/graphic heavy style. We want something with a very modern feel to it. As a startup in a completely unique model, we have to explain what we do very well and leave the users thinking, "Wow. I didn't know you could do this!" Think...how would I explain the process of eBay plus eTrade... Our site doesn't have a lot of content (right now) so we want the site to exhibit a sense of activity and options to "mask this". Call-to-actions and flow to generate buyer/seller leads are important. Our current site is hosted on Wordpress so we will need the site to be compatible with this. Last note, we will definitely work further with the winning designer(s)! We are also looking to create numerous marketing collateral to go along with the new website. Trust me, we have endless design projects after this one :) Home: Goals: 1) Introduction to company to Inform users of Who We Are, What We Do and How We Do It 2) Divide buyers and sellers into separate areas of the site Here are the elements of this page to include (in no particular order): 1) Impactful Top Section with Call to Action and potentially space for a video (Example: https://www.moven.com/ or https://www.waveapps.com/ or http://www.shopify.com/) 2) Call to Actions to Divide Buyers and Sellers (Example: Scroll down towards the bottom where it divides "Music Makers" and "Music Professionals") 3) Section to preview the new auctions, featured auctions and/or sold auctions. (Example: http://www.kickstarter.com/). This section will be showing activity for the buyer and seller. 4) Testimonials (Buyer and Seller) 5) Royalty Options - Buy, Sell, Advances 6) Resource Center. Even though it's not on the site right now, we are looking to become the thought leader on royalties in all industries. 7) Facts about how large royalties are in all industries. Royalties are generated in intellectual property, music, solar energy, oil/gas, pharmaceutical and many others (Info: http://en.wikipedia.org/wiki/Royalties) 8) Social Media Connectivity and Call to Actions 9) Detailed Footer 10) Press Logos (check site) 11) We will have a animated explainer video up top (Check out Shopify's home page for example) Seller Page: This page's goal is to encourage sellers to sell their royalties (or get a royalty loan) and register on our site or request information. These elements/themes should be in here: 1) Why Should I Sell My Royalties? 2) How Does Your Loan System work? In this area, we would want a mockup widget (Example: https://www.lendup.com/) 3) Testimonials 4) How Does it Work? Laying out the step by step process is CRUCIAL. Basically, the steps are: - Royalty Stream Qualification - Agree on a selling/reserve price for auction - Put their listing up in our auction marketplace It should be laid out visually in a simple, easy and secure fashion. Buyer Page- This page will be to encourage buyers to register on the site and start buying royalty streams. Include these elements/themes: 1) Why Should I Buy Royalties? 2) How Does It Work? *Like the seller page, lay out the steps - Register - Browse our marketplace - Place bid - Sign Paperwork and Finalize Deal It should emphasize how simple, hassle free and secure this process will be. 3) Past and Current Auctions 4) Many Call to actions. (i.e. Get Started) 5) Links to Royalty Resources to learn more about royalties from all industries. 6) This should also re-emphasize that we will have listings from ALL royalty paying industries. Auction Listing Page: This page will focused on the buyer. Very good example for this page would be Zillow's listings (http://www.zillow.com/homedetails/1137-Feldmen-Dr-Raleigh-NC-27603/60396454_zpid/) or eBay's listings (http://ow.ly/o8bz6) *A little less cluttered than these pages 1) Financial Data elements. 2) Auction Description 3) Auction Bidding Widget 4) Ability to social share auctions 5) Contact Form 6) Previews of other auctions going on and recently sold auctions 7) Slider with images for listing 8) Call to action if someone wants to sell their royalties Industry Resources/Thought Leadership/Education Page: We want this to be a very content-rich page to provide resources, featured articles, community discussion, FAQs, partners, videos, webinars, etc... Examples: http://moz.com/community https://www.secondmarket.com/education/learn/bitcoin-education-center
What to avoid
Going to close to our current design. We want something very different from what we have now
I know this a lot of information but I'm very responsive and will give immediate feedback! We are looking for a top-quality designer to work on numerous another projects and hope to find him/her in this contest!
$2,199 Gold package
Every design category has flexible pricing for all budgets. Web page design starts at $599.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
royaltyexchange collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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