Produce a new micro-site design that emotionally resonates with teenagers on the topic of finances.
Teenagers embraces the idea that attending a MoneyIRL session is worthwhile.
Design an experience that plays to a teens desire to be successful, posses the best things in the world, and be admired by their peers.
money, cash, spa, limousine, mansion, boat, concert, shoes, travel, beach, party
See included postcard, image assets, MoneyIRL logo
Emphasize ease of navigation.
Direct visitors toward talking with their parents about attending a MoneyIRL session.
Present opportunities for teens to stay informed through social media.
Smart, Fun and Progressive
money, success, future, now, invest, smart
Key Selling Idea
Finally something that can help you get the things you want faster.
It's not school. It's cool. It's for you.
“You want the best in life. Spend an hour to get a little closer.”