***Fast-growing Education Company - Alto Prep***

StanfordTestPrep.com

***Stanford Test Prep specializes exclusively in one-on-one private tutoring and test prep tutors from the best schools. Stanford Test Prep tutors have scored in the top 1%, have admissions experience, and help students get into their dream schools with innovative and blended learning techniques.

Our private tutoring is also distinguished our high degree of customization - as every students get a custom plan, with which a tutor works one-on-one to achieve their score increases.

Here are the three things we offer to help students gain admission to the best schools:
(1) In-person, one-on-one private tutoring
(2) Custom Admissions counseling - admissions essays, application review, and help getting into the best schools
(3) Innovative summer programs that help students from overseas, Korea, Japan and India come and study at schools like Stanford.

Fun facts about Stanford Test Prep:
(1) We have more than 360+ Tutors nationwide, all scoring in the top 1% on exams and graduates of top colleges and universities like Harvard, Yale, Stanford, MIT, Cornell, Princeton and Columbia.
(2) Stanford Test Prep tutors for three levels: private school exams - SSAT, ISEE, HSPT, college admissions exams - SAT, ACT, and graduate school exams - MCAT, LSAT, DAT, GRE, and GMAT.
(3) Our students see their scores increase by the most in the industry ranging from 60% to 90% improvement.
(4) All students in Stanford Test Prep programs have a separate admissions expert who can guide them through tough application questions.

stanfordtestprep.com

In terms of the general look and feel, we like the classy style of Bench.co as well as GrooveHQ - both are friendly, inviting, and give the audience a sense of professionalism.

Our audience is primarily parents of students, and our general look and feel must be Ivy League - top University esque. Take some imagery from Stanford University stock photos and roll these into the background for part of the homepage. Blend it in well.

[Homepage] Designed like Bench.co + GrooveHq.com homepage layout

This page needs to embody the highest quality, remembering our audience is students and parents who want to help their son or daughters improve their test scores, so that they can gain admission to the best private schools, colleges and graduate schools in the United States. The two most inspirational sites that embody high quality we've found are in bench.co, groovehq and desk.com; both of these sites emphasize the people and the improvements in one's lives as a result of working with their company.

Similarly, Stanford Test Prep's mission is to show how working with our tutoring program is a means to the end - gaining admission to the best schools. Remember, we work with three levels in our test prep: private schools/boarding, colleges, and graduate schools. Each need to be represented efficiently, and effectively. We want this homepage to emphasize the people behind our programs - i.e. the tutors, and the testimonials and images should be of happy parents. Make sure they're authentic looking photos and not just low quality stock imagery.

-The homepage should also have the "call-to-action" above the fold on top half of page, so that parents could enter their information simply - see Bench.co. But change to name, email, phone... then button (Click for Free Consultation)

-The buttons and call-to-action should also be in good looking red. DO NOT use the same button colors or styles as either Bench.co or Desk.com. These new buttons need to be large and prominent such that the user's eye gazes and clicks.

***We are big fans of "Responsive" HTML5 - so please keep this and the idea behind Flat, classier and minimalist design in mind when designing the homepage.***

First section of homepage: [Why STP?]

-This section should outline the three things mentioned in the main description, including our Top 1% one-on-one tutors and test prep programs, the admissions experts who work with the students to make sure their applications are perfect, and the summer programs which allow students to study at top universities like Stanford and Harvard University. We do like the general look and feel of both http://www.desk.com/why and https://bench.co/why-bench/bench-method.htm.

However, they need to be customized such that there is a clear representation of our values and mission for helping students gain admission to the best schools.

Second section of homepage: [Private School Admissions]

Stanford Test Prep offers SSAT and ISEE test prep to help students gain admission to the best private schools and boarding schools in America. It would be helpful to have both imagery and graphics to represent score increases and matching student testimonials. We also have summer programs to help students who are interested in accelerated and gifted/talented study at top colleges. STP always aims to help students get into the 95+ percentile on both the SSAT and ISEE.

Third section of homepage: [College Admissions]

Stanford Test Prep offers SAT, ACT and college admissions counseling to help students get into top 25 colleges and universities. In addition, we have innovative summer programs where students can study at top colleges. Currently, this program will be offered at Stanford University in 1 and 2 week blocks. STP always aims to get students into top colleges, and we've achieved spectacular results through one-on-tutoring and our innovative test prep program which includes more than 10,000 practice problems, 150 real exams, and custom study plans.

Fourth section of homepage [Graduate School Admissions]

Stanford Test Prep offers MCAT, DAT, LSAT, and GRE prep. Here we would like you to focus on the MCAT, and LSAT, which are the two largest. In fact, the imagery you chose should be on the MCAT (also known as the Medical College Admission Test). Our average score results are between 10 to 22 points for the MCAT.

Learn More at bottom of homepage: (https://basecamp.com/) This is where parents will be able to enter their contact information in order to learn more about Stanford Test Prep program. By entering their information, we want to ask them "Want to get into the best schools?" followed by Name, Email, Phone, Message for STP Team. Be sure to have the person on this page look academic and make sure their eye line is toward/facing the contact form for best optimization.

****Also, make sure to see the high quality footer of Bench.co and GrooveHQ. We want these sections to be organized efficiently, and leave a footer contact information section here. Please also include a link to a blog page and include social media icons Facebook, Twitter, Google+, and Email. This will eventually be put into WPress, so keep best SEO practices in-mind.

Yes, cheesy - bad stock photos. We want authentic, good looking people covering our website - people who parents can trust to help their sons and daughters.

The action items on this website should be achieved from the homepage. Like Bench.co, and GrooveHQ - we don't want the parents and audience to get lost on multiple pages, instead we want the best homepage money can buy with high quality Ivy and University imagery. Thanks and we look forward to seeing your designs.