-When designing the site, please keep in mind that the site will be viewed on mobile phones more than desktop computers.
-Clarity: If our visitors don’t know what the page is about and what’s in it for them in the first few seconds…we’re sunk. The goal here is to:
make sure you can properly articulate our offer…
make our offer attractive…
ensure they know how to take the next step…
-Readability: This is a huge factor that is often overlooked on “non-blog” pages. All too often companies go a little crazy with…
characters per line
You need to stay consistent and make content easy to consume. If your text can’t be read, then your message will get lost. This is why sites like salesforce.com do an outstanding job of pulling visitors through their conversion funnels.
-Appearance: Your site design must build trust with new visitors. Authentic imagery, coloration, and a solid visual hierarchy are all crucial factors for your design. You need some sections to stand out more than others and capitalize where it counts.
A site that does this well can subtly accent the most important content while giving the visitor a sense of autonomy.
**I will provide you with the copy and it's outline in the upcoming days...
-On-site experience: You need to articulate the purpose, have solid usability for visitors of all skill levels and devices [Don't forget MOBILE FIRST].
-Navigation: we want minimal navigation.
Please keep in mind, many of the designs by top designers here are outstanding, however we're looking for a personal design, not a generic one. When a visitor views our site, they should feel welcomed and in good hands.
Also, please review the 15-point landing page audit here: http://www.digitalmarketer.com/land…onversion/
We'll be using most of it to provide each design feedback.
If you have any questions, comments, or suggestions, please feel free to reach out.