FIRST PAGE: Here are some updated suggestions for the home page:
Here is what will bring it more on target: 1) Hero photo with the words:
1.”Customized Conference Calls to Grow Your Business”
2. Have beneath the photo the two text blocks or if you like graphically to keep it in photo do so. You can cut some of the words in the two boxes.
3. Below that and above the fold the phrase: Serving over 3,000,000 Customer Minutes per month. Since that phrase is already in the header you can remove that and move the BBB emblem further right.
4. Just below 3,000,000 minute slogan would be room for client logos.
New Homepage wireframe will provide some guidelines. Check it out
SECOND PAGE One large box above fold. Second box will be a form to fill out. The fields for this box include a title, "Ready to Switch". or " Learn More." The rest of the fields in that box on the right are: name, company, email, and phone number.
Below the boxes will be headlines and further outlining of benefits, products and service features using staggering back and forth and blocks. And again using the principles for high conversion optimization outlined above in link. There are also some drawings for the Home Page and the second page in attached files.
For the Homepage and the page above you will find two Word documents below with text and wireframe plus a short video by conversion expert. This advice was for our old website but can be applied to new website.
PAGE 3: A Products page with two, three and four box configurations to compare the services and prices
PAGE 4: Pop up form. Put in title, 4 fields i.e, name ,company, email and phone number. this is on left side of form. Or a Call Us at 1-888-901-3471 button below it. To the right will be text. Below the fields and the text will be a box for customer testimonials and customer logos.