Design for a Pool-Fence Hire Company

Abacus Pool Fence Hire is a local company which supplies pool fences on a hire basis. We'll be developing an online presence with two chief aims: lead generation, and promotion of pool safety. We are looking for a calming aesthetic with a strong clean structure.

http://www.poolfencehire.com.au

Tagline:
When Safety Counts

Desired Color Scheme:
Water themed, anything goes as long as it suits the logo

Accepted File Formats:
Layered Formats (.psd or .tiff); Layered PSD Photoshop File

Description

Abacus Pool Fence Hire is a local hiring company which deals with temporary pool fences.  The purpose of the website is to:
- Provide an online presence for the company
- Show the range of fences available
- Promote pool safety
- Lead generation (allow customers to ask for quotes)Look and Feel

(Note: Please use stock photography from iStockPhoto, or a source similarly priced.)
The theme for this site should be calming, with strong structure and a bold colour scheme oriented around water, pools, and children.   Graphics should demonstrate how temporary fencing can add to the  aesthetic of the pool area.
Customer's motivation for hiring a pool fence would be to:
- To keep their children safe (fear of a child drowning is a large motivator)
- Comply with local safety laws (all pools must have some form of fencing)The current website is:  http://www.poolfencehire.com.au
Logo is here: http://poolfencehire.com.au/images/…uslogo.JPG

The tag-line for this site should be "..when safety counts"
Navigation
We're not 100% settled on what our navigation will be yet, but this is a good start:
- Home
- Pool safety
- Product Showcase
- Tips and advice
- Get a quote
- Warranty
- About Us
- Contact UsFocus
This will be developed as a Wordpress theme, but will not be run as a blog. (Wordpress will be used for content-management functionality instead).  The site will include an image gallery of their products (stock photography is fine for now), and information pertaining to  pool safety.  There will be a section with general advice and tips  regarding pool fences.
The home page will be a summary of all other pages - small section of tips and safety, some product photos, perhaps a featured product. Product pages should all have a "Provide a quote" form on them.

Payment 

Payment will be provided via Paypal only!

Please use iStockPhoto or a similarly priced source for your stock photography.