1. Homepage--We want to use the homepage to tell about our company and to draw people in to browse our products and services.
"DCG is a management consultancy firm that specializes in employee selection, assessment, and data analytics. We pride ourselves on creating and implementing advanced quantitative solutions for both small and large organizations. Our goal is to help organizations to make the best use of their their human capital and to help employees to find jobs that they will be happy with and successful in."
2. Content page--From the homepage, we want to have a link to a separate page that details our expertise and provides tutorials on using the analytic techniques that we specialize in.
"Employee Testing and Assessment: A key area of our expertise is in designing and implementing employee assessments. Our team members have been thought leaders in the field of psychometrics for over 30 years. As a result, we have substantial experience in creating assessments that can be used to facilitate organizational decisions in both high- and low-stakes testing situations. These measures are based on recent advances in quantitative methods that can enhance the accuracy of the assessments and facilitate their use. Specifically, the models underlying these assessments are based on a modern testing approach known as Item Response Theory (IRT). For more information about IRT and its advantages for testing and assessment click HERE.
Data Analytics: Another key area of our expertise is in human resource (HR) analytics. HR analytics focuses on identifying the human capital drivers of an organization's performance and, more importantly, predicting how decisions about human capital can influence the success of a firm. Click HERE for more details about how HR analytics can help improve your firm's performance."
3. Product page--We also want our home page to link to a separate page that contains a description of our products (i.e., assessments) as well as a description of how they might be useful for employee assessment.
"Personality Assessment: We all want employees who will be dependable, hard working, and will get along with others, among other things. Identifying employees with the characteristics that will help them to be successful in your organization requires assessing the personality of job applicants effectively. For more information about our personality assessment, which was developed specifically for administration in high-stakes testing situations, click HERE. To take a practice personality assessment, click HERE."