What do you have in mind for the style and theme of the web page?
We work with professionals, executives, business people and high net worth individuals. So images and the look and feel needs to be relevant to them. It should look modern and spacious. It needs to flow. People need to understand what to do next on the page. The information provided after the calculation needs to make sense to them and there needs to be a strong CTA (Call To Action) on the page. The main point is they come to the page, see just how much tax they pay annually and over 10 years and then we are the answer to help them reduce that amount and build their wealth at the same time. We also want for them to share the calculator on LinkedIn, Facebook, Twitter and Facebook Messenger so please incorporate this into the design.
There will need to be a field to enter your annual income tax.
There will need to a field /buttons for health insurance.
There will need to a field /buttons for HECS or HELP debt.
We want a hero image at the top of the page. Menu see our current menu and logo. Process workflow - see in the inspiration area the commerce shop. The calculator and an area to display the answers textually and visually. The aim of the page is for people to see how much tax they pay weekly, fortnightly, monthly and annually and then to want to do something to reduce the amount of income tax they are paying by talking to us. A strong CTA on the page. Throughout people need to understand to scroll down for more information and to get to the CTA.
What to avoid
Please don't use the dark gold colour in our logo. If you do want to use this colour think more of a dark yellow the CBA logo or the center of our shield in the logo. Maybe don't use a calculator in the hero image (that's all a bit much).
Please reach out to us if you have any questions. Please see existing website for our existing colour scheme. However this will also be it's own landing page so if you feel something else will work better we are open to any suggestions regarding colour schemes, buttons etc. We may also look at making this page more of a landing page without a menu at the top also. We want people to workout the amount of income tax they have to pay, then highlight just how much they are paying and then position us as the people who can help them reduce it.