Redesigned homepage. Should be clean and help drive visitors with clear call to actions
1. Modern, new technology concept we need to help people understand quickly. Through the use of one or two videos hosted on our current website.
a. What is it?
b. How does it work?
c. "Call to Action"
2. Professional enough to appeal to the largest banks, while approachable by small and medium businesses.
a. Though Banks are our primary customer - commercial lenders
3. Primary new actions should be:
a. Try it (requires user to provide an email)
b. request a live demo (requires user to provide an email)
c. live chat
4. Other potential actions could be access to
a. a Blog and/or a newsletter
b. Fact Sheet page (optional downloadable version)
5. Should include logos from financial software we integrate with. We think this will help develop trust and respect from the potential customers. Please download new official versions. You may want to consider using grayscale for the logos if the colors clash with the rest of your design.
b. Sage Simply
c. MAS 90 & MAS 200
d. Microsoft Dynamics GP
e. Maxwell American Contractor
f. Peachtree g. While not technically an accounting package, MS Excel should be included
6. Need links to connect to current pages without a menu bar
a. How it Works (needs to be easy to find)
i. We will combine this page with the current "Get More Information"
b. About Us
d. Sign In