What do you have in mind for the style and theme of the web page?
Our current site needs an upgrade to a more professional and polished look plus better content. The basic color scheme is fine.
We need to convey a feeling of expertise, trust and simplicity.
Additionally, avbSPORTS is not an e-commerce website. It's a site that explains who we are as a company, our different divisions and what makes us different. The ulimate goal is for our customer to get an idea of who we are as an organization (avbSPORTS) and our respective divisions (All Volleyball, Custom Fuze, TeamSales.org). We then want to inspire these customers to visit one, or all of our divisions, shop and convert.
See brief attached.
What to avoid
Modern design that conveys the feelings of expertise, trust and simplicity.
Main colors are red, black and white (see avbSPORTS logo) but can use mono-chromatic grays, etc.