Impress me with very nice, feminine colors.
Not too heavy with photography as site needs to load fast.
Design the site to sell.
Make the visitor feel comfortable and in good hands.
I need a site that is not only attractive but also effective. Don't design features that are overly complicated to implement for programers. Instead do basic, minimal and attractive.
Site should look like a lively, very established website, very professional design.
Incorporate featured products, product categories and links to articles on the homepage (similar to wigs.com, but cleaner and better).
I don't need rotating banners, no parallax, no full width sections. Simple, modern, feminine design.
I also like:
For product categories pages, make sure to include a sidebar with basic filters similar to http://www.wigs.com/brands/gabor.html
Make sure the site pages are well interlinked together and seo friendly.
Also, add social media features like:
Tag your photos using #jetblackluxyhair on our Instagram.
See how wigs.com has:
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Add something like that.