After seeing these entries so far I have decided that a new direction may be necessary.
I am wondering if the website can take a Problem ---> Solution layout. Basically we can tell a story from top to bottom.
Building an brand in China is difficult but Sino Social is here to help! Here's How:
Did you Know?
China has 564 million internet users.
Chinese consumers are very much relationship based. They need to be communicated and engaged with before a level of trust is built.
'211 of the top 500 global brands have Sina Weibo enterprise accounts, each with an average of 218,000 followers.'
'On average Chinese Social Media users follow at least 8 brands.'
While English is becoming more and more widespread in China everyday, if you really want to connect with Chinese consumers your website needs to be translated into Mandarin.
Mandarin is a beautiful and ancient language. It’s not just a means for communication, it is an important part of the cultural understanding.
Not having a proper translation into Mandarin is a lost opportunity to build your brand image in China.
On-going communication is also a problem because consumers will want communicate in their home language of Mandarin. You also want to make it easy as possible for your customers to get information and ultimately make a purchase.
The Great FireWall of China
Twitter, Facebook & Youtube have all fallen victim to the great Firewall of China and are not accessible from within China.
While young innovative Chinese Netizens can find ways to get to these sites, why would they want to? Chinese social media is more relevant to Chinese consumers.
Twitter is replaced by Sina Weibo, Facebook by Renren, YouTube by Youku, etc.
Licensing & Regulation
Baidu is the King of Chinese Search Engines as it used used almost exclusively by over 90% of web users in Mainland China.
If your website is to be found on Baidu it will need to be hosted in China with a .CN Domain.
To be hosted in China you need to be receive a license from the government.
The Solution -------> Sino Social!!
How Sino Social Can Help:
At Sino Social we have a team of professional writers who not only will translate your content but will make it localised. Localising your content brings credibility & authenticity to your brand. We also provide ongoing translation services for emails and inquires.
Website Hosting & Registration in China
Sino Social can expedite the process of setting up a Chinese based website and can get your company the proper approvals and licenses. Your website will have a .CN domain and you will be listed on the very important Baidu!
Professionally Managed Chinese Social Media
Sino Social can start building your brand on the most popular Chinese Social Media Outlets. We can translate and localise your content, repost relevant content and even create original content! We will also use our vast, yet cost effective, marketing channels to expose your brand and gain fans. Once Sino Social builds you a fan base, we don't just stop there, we will interact and respond to your followers on a daily basis. We will send your company monthly reports and translate important inquires on your behalf.
Search Engine Marketing
While being hosted in China & beautiful translated will get you onto Baidu if you want to jump to the top listings you will have to pay extra for that! Baidu has it's equivalent of Google Adwords and we have an in house team that can manage your account.