What do you have in mind for the style and theme of the web page?
This is our existing site, http://ctenergysavings.com/epp/. we need to enhance the look and feel to be more hip and modern - while keeping the information we have. We have been very successful with this site but need to update, enhance call to action, declutter with better organization and try both vertical and horizontal comparison boxes.
I would like the same elements we have but the overall design enhanced, call to action even stronger and a very authoritative feeling. We compete with the state website and would like to be sure we give customers the feeling of trust, authority and that we are Connecticut's #1 resource to compare and switch electricity suppliers.
What to avoid
The colors you see can be used. I would like to see home page designs with and without the top line navigation and with a better font. The top buttons need to be enhanced, they are blurry.
The website should feel authoritative, trustworthy and state focused.