We are running this contest to get creative design ideas for the homepage of the website, and to help us further define what we are looking for in our final design. We hope to find the perfect design at the end of this contest, but also consider this contest a starting point for a design concept that can be applied through the rest of the website.
The homepage should introduce the company, setting a positive, inviting, yet professional tone. It is very important that the homepage appear clean, concise, and uncluttered to best direct visitors to the deeper pages of the site most relevant to their needs. Main features should include the following:
o Prominently displayed options available to visitors seeking one of four ‘main path’ personas:
1. I want a baby, and am new to fertility
2. I want a baby, and have been working with a specialist
3. I'm interested in preserving my fertility
4. I'm a current patient
Each of these paths should be clearly described and displayed as creatively as possible, and will lead to pages that aggregate information surrounding the given point of view.
o Navigation bar containing the same elements as are currently present in the right nav on the existing site (except the Search tab and videos/virtual tour).
o Large, wide image slider spanning the width of the page
o Horizontal/landscape oriented design (no lengthy scrolling needed to view all elements)
o Stylized social media buttons that are integrated into the design
o Search bar/box
o Phone number
o Existing logo and company name
o Series of boxes/other shapes that call out and link to certain pages, designed to integrate with the overall design but be noticeable like an ad:
-News & Events feature
-'Contact Us' element encouraging potential patients to contact via phone. Verbiage: "See for Yourself What Sets Us Apart! Make an Appointment"
-Video and Virtual Tour feature
The most important things to keep in mind are that we are looking for a very clean, uncluttered look and a very creative, original design.