We are looking to do a complete redesign of our site. We want to bring our site up to date and make it more attractive to future students and parents. We feel that our current design is out of date and doesn't focus a visitors attention where we'd like it.
We want a design that looks professional, but at the same time attracts young adults around the ages of 16-20. We need something that's easy to navigate as we have a lot of information and provides the information in an attractive manor. We've looked at other college and university websites, but we haven't found anything we really like. So we feel this means we want something that stands out from the rest.
Logo and existing marketing: at the moment we are not sold on the existing logo/crest, colours or design. As such, don't include the logo from the existing website and feel free to use any colors and ideas you have. We will in the near future (likely later year) be coming up with a new logo and other marketing materials and the design of the website will be used as the basis for these materials. As for what to use in place of a logo: feel free to just use "Alberta Bible College" as text with whatever styling fits or any other ideas you have.
We need 2 pages designed: the home page and a general content page. The home page can be considerably different from the other pages. It needs to grab the attention of students and parents and direct them where they need to go.
Through some discussion, we've come up with the idea to have 3 main boxes along with a link area on the home page (see attached files). The first area and largest is for "future students" and "future parents". Future students is the main target, but we also want to make parents aware that this area is also for them. Clicking on this area will take future students to information about the college, programs offered, and application forms, and other information.
The second area is for "P.A.C.E." (the technical name includes the periods, although they aren't required in design). PACE is the Professional Adult Career Education Degree Completion and Diploma Program made for adults wanting to complete their degree or get a diploma during the evening. Their tag line is "Genuine college program in 2 years." This area will link to http://www.paceprogram.ca. (We are looking for this design as well: https://99designs.ca/web-design/con…am-134595) The 2 sites don't need to have similarities although we are open to options. (Please avoid unless you feel you can come up with something that looks awesome.)
The third area is for Alumni and Donors. This will include information on how to donate, the college newsletter (Evangel) and events taking place at the college. This is of least importance on the home page; it's the last group of people that may visit the web page and we feel it's important to have a quick link to information for them. We may also change this area when large events (i.e., graduation, yearly youth conference) are taking place at the college, so it'd be good if there was some room for flexibility.
We don't have specific imagery for any of the 3 areas, so please add imagery as necessary. We want each area to target the people who will be looking for that information, ie, future students: 17-20 year olds, PACE: 30-50, alumni & donors: mostly 40+, but also 20-40.
The remainder of the home page will include quick links, address and contact information, a news area and social networking links (Facebook, Twitter, YouTube).
It would also be good to include a clear link to "Apply Now" taking visitors directly to the application form.
We are not stuck on 2 column with 2 boxes on the right structure, so feel free to try other things. This layout ideas give the levels of importance that we feel each area has.
The second page design that we need are the general content pages. This will be the page design/layout that are used on most of the pages. It needs to have some design elements that match the home page, but doesn't need to match exactly. We need it to be flexible to allow for the variety of pages that exist on the website. A good page to work with might be the
Programs page: http://www.abccampus.ca/programs.php or
Students page: http://www.abccampus.ca/students.php
For these pages, feel free to remove content and tweak as necessary; we will be rethinking most of the pages when rebuilding the website.
When working on the design *don't* feel restricted by the current website. We are doing a complete redesign and rethink of the website and in the future our other marketing materials so we are open to ideas.
Main menu items: we haven't firmed up exactly what these will be, but for now you can use: Future Students, PACE, Alumni & Donors, About Us, Contact Us.