How Alleron Investment started their web page design journey
Who are you known as?
Alleron Investment Management
Tell us a bit about who you are and the people you reach
We are a boutique funds management company that invests people's money into the Australian stock market (ASX) using our investment philosophy & strategy which we expect to earn a strong return on investment.
Our target clients are high net worth individuals, wealthy families and institutional investors. The product will be marketed in Australia, Asia, Europe and America.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
Like an eagle we survey a wide area until we see something we like and then once spotted our focus is on that area. This is the idea for the Landing Page theme.
We are a boutique investment fund manager so we want to tell potential clients that we are experienced, active and nimble.
Alleron is derived from "Aleron", which is latin for "eagle".
Something like the OC funds landing page, but not a blue background image, insert a photo from above or from the ground looking up through buildings, the logo and name over the top of the Photo and the "Enter Here" button to be encased within a small area of photo underneath the logo which is highlighted in a manner that allows the user to focus on a spot within a complex photo.
Maintaining corporate colours of logo on the home page (grey, red and black) style to be like Oaktree capital website homepage.
General Content Page
Keeping corporate colour and style of home page, Oaktree capital style content page which will be used for the About Us, News, Performance, Blog etc.pages
Our website will mainly be informational, to give investors and potential investors an idea of our team, history, investment philosophy and track record as a company. We want to communicate that we are well established (11yrs in operation) with an exceptional track record and looking to stick around for a while. We want to let readers know that we are experienced professionals that are capable and trustworthy.
As we are mainly informational, we don't specifically have a call to action. The idea for potential investors is that we want them to have a brief idea of who we are and why they should invest with us. If they are interested after that, then they should give us an email or call for a face to face chat for more information/details.
A clean and simple design that looks professional without anything loud or pretentious.