I have attached the logo for the company and several sketches for inspiration/elaboration on what was described above.
Once we see some ideas that we are happy with we will guarantee the prize!
General feedback to everyone:
We would like to stay away from a cartoony feel. We do like the idea of iconography.
We want to make sure that the whiteboard video shows up first; this is different than the attachments we provided.
We like clean.
Symmetrical (avoid asymmetrical designs)
We like things in their place; we prefer having a multiple column design with things neatly lined up versus having anything asymmetrical or everything full-width.
IF we do anything with the blender image or the plant image, then we want to make sure that they are not fore-front. We are ABOUT food nutrition, but we are not related to gardening or selling blenders. We have concerns that if we are too focused on the blender or the plant we might get confused.
Another idea: what if we use a carrot as a central image, the idea would be that you hover over step one, and one third of the carrot would be filled in, then when you hover over the second step, a second third of the carrot would be filled in, the when you hover over the third step, the whole carrot is filled in.