The campaign content is located in the document (see attached files), it basically consist of the "Indie-Games "Summer Six-Pack" six games for 10$ or 5$ when you Like us on Facebook.
Critical: the integration of the buy button 10$ and the "I Like" facebook button to incite people to use the promo and benefit from the 5$ reduction.
The visual prototype is for guidance only, don't draw too much on its aim is to help understanding the mandate more quickly.
We will require a two take approach, the second will be to polish the content.
The audience is hardcore gamers and indie games fans, mainly male within the 20-50 range. Very tech savy and used to buy on Internet.They need something clean, high profile and stylished. The "six pack" reference and summer should be played with sophistication... oh and did we say fun :-)