The current website is terrible. The colour scheme is awful, the message is not delivered correctly, there is no easy to read snapshot of what chrysalis is, the benefits and the process.
We need to instantly capture the viewers attention with who we are, what we offer, the benefits and how this works, through a clever combination of images and text. We also want the page to be lead generating to it needs to be easy for potential clients to submit their details to us for a follow up call.
We want a one page scrolling/parallax website, with each section subtely different from the one above in order to concentrate the viewers mind on the current section they are reading.
Header (Logo, Contact Number, also needs a prominent link to the retailer portal)
Banner Message incorporating benefits*
Visual Process flow chart - (horizontal left to right)**
Clearly laid out benefits section
FAQ Section (like fusionads.net example above)
Case Studies (3 in blocks images and text, horizontal)
Contact Us (like the 99designs image I have attached)
Whats Included (What they get when the sign up eg Telephone, Email Support, Marketing Material)
Simple Footer (Address, Social Media Links, Contact Number, Email Address)
*Benefits for slider
Offer 0% Finance To Your Patients
Increase Conversion Rate From Quote to Treatment
Payment Within 48 Hours
High Acceptance Rates
**Process Flow Chart
Patient Receives Quote > Dental Practice Completes Application > Patient Signs Application > Send Chrysalis Completed Application > Payment To Practice within 48 Hours
I have attached a rough layout example, you can follow this but if you feel there is a better design way of incorporating what we need above I am happy to be overruled.