1. HOMEPAGE/SPLASHPAGE/MAIN PAGE:
--Expand on the design elements in our wrapper: (a) the face, (b) the "Heads-Up-Display" (HUD) glowing green background elements (c) the helicopter landing in front of a energy glow (d) the energy "whisps" tying elements together (e) the HALO warriors parachuting down (f) the digital call-out of our bars' attributes using the HUD motif (g) the overall "Call of Duty" meets "Halo" meets "?" look-and-feel
--Feature the bar prominently.
--include key main quotes: (1) "Does it work? Yes. Packs a wallop of balanced nutrition and tastes good too." -Popular Science (see http://www.soldierfuel.com)
--highlight that Soldier Fuel bars are featured in the official US Special Operations Forces Nutrition Guide.
--add additional action images of soldiers, e.g. a soldier running or jumping would be good.
--Use the aesthetic, (the "look-and-feel") of our wrapper as the base, but we are also excited to see how you as an artist elaborate on our wrapper's aesthetic.
--It would be nice to have some of those elements--in particular the soldier silhouettes but also some of the HUD elemetns--active in some way.
--there should be a prominent action item allowing visitors to BUY the bar-->pointing to Meal Kit Supply's page on Amazon (see "Notes" in Brief, below).
--on the bottom of the page there will be (a) facebook and twitter & etc. social media buttons & (b) "Contact Us" which will simply pop up an email already addressed to: Paul@SoldierFuel.com
--the menu on the top of the MAIN PAGE should have 4 items. First, two links to 2 other pages: (1) PERFORMANCE NUTRITION FOR WARRIOR-ATHLETES & (2) SUPPORTING THE TROOPS. Secondly, there should be 2 links set up to MEDIA and CONTACT US: these latter 2 links will be rollovers, bringing up a pdf and a email address, respectively, and not point to any actual page.
PLEASE NOTE: Once we have the basic background aesthetic of the 1. HOMEPAGE/SPLASHPAGE/MAIN PAGE down, we will elaborate on what we want in the other two page. Most of the elements in these pages will be scroll-overs, but not all.
2. PERFORMANCE NUTRITION FOR WARRIOR-ATHLETES
--First, see NOTE above.
--this page has to convey that Soldier Fuel is secretive military technology that is now available to the civilian. (1) Establish that these bars are "used by elite military units worldwide"-->have a visual connect with the Maariv News quote (see http://www.soldierfuel.com). (2) then move to "Now available to civilians"-->have a visual connect with the UpStart Business Journal quote.
3. SUPPORTING OUR TROOPS:--First see NOTE above