Create the next website design for Home Loan Experts

Real Estate & Mortgage

- Mortgage broking services - Home Loans/Mortgages Our unique selling Point is that we are credit experts that specialize in helping customers to get tough loans approved. Our niches include: first home buyers, investors, overseas Buyers, Australian expats, non-residents, self-employed, people with unusual employment types, low document loans, guarantor loans. The current HLE website is very efficient in attracting customers through Internet marketing. It has very strong SEO and strong content. Whilst traffic is good, the layout of the website is not user friendly, and is not optimized to generate quality leads. The aesthetics of the site can be improved upon which will further improve customer enquiries. Outcomes and Benefits Required • Increase high quality leads • A more professional looking site • A user-friendly and quality experience for the online customer This website is the main lead generator for the business. By improving usability, layout and updating the qualifying process it will vastly improve the quality of clients enquiring. This will allow our Mortgage brokers more time to focus on helping customers and getting them home loans, rather than spending time seeing whether enquiries would be a viable client.

www.homeloanexperts.com.au

Colours: We would like to keep to the colours presented in our new logo. (blue and grey) We are also open to other secondary colours. What feelings should it invoke? - Simplicity - Professionalism - Trustworthy - cutting edge - creative and innovative

PLEASE NOTE: We have included this description in Design Breif.docx. It will be easier to read there GENERAL - Website design has to look simple to the customers - Website must be simple to use and navigate - We want consistent look and feel across all pages. - Professional/Trustworthy ---------------------------- HOME PAGE ---------------------------- - Layout to be redesigned - Need obvious call to action on the homepage - Reduce text and simplify. Emphasise what we offer. Visually stimulating - Limited colours and a separate colour for call to action - We want to include a video that outlines what we do/why use us. We have included a number of screen shots of this video that you can use. - Menu to be included on all pages: (Sections: Why use us, Calculators, Home Loan Types, Resources, Contact us) NOTE: Past designers have put the menu across the top of the page (see attached design as a reference). We do like this style of menu, at the same time we are open to suggestions. - Highest value pages to be promoted through the homepage. Including: Interest Rates, Calculators, Home Buyers, Investors - Include our number and a call to action to enquire online. - Include option for liking on Facebook, Twitter, Google+ and YouTube etc (primarily Facebook & Youtube) - Include lenders/bank logos. Our Lender logos can be found at http://www.homeloanexperts.com.au/about_us/lenders/ ---------------------------- CATEGORY PAGE ---------------------------- - This outlines what the category is about and what is available. - The Goal of the category page is to outline the specific section of the website and provide links to specific pages in the section Eg: http://www.homeloanexperts.com.au/low-doc-loans/. this is an example, we are wanting to make these page types better. - We would like some bullet points outlining category, and an image/CTA up the top. - Show a set of options available in the category. These can be boxes with pictures and text to show the options Eg: https://uk.virginmoney.com/virgin/service/credit-card/ or http://www.westpac.co.nz/home-loans/  - Include further information underneath. Can be shown as a drop down heading. Eg: http://www.realinsurance.com.au/Bill-Cover/Benefits-of-choosing-Real-Bill-Cover - this a good example of a drop down tab (under “real benefits”) - Include a category submenu. Eg:http://www.realinsurance.com.au/Home-Insurance/ and http://uk.virginmoney.com/virgin/pension/personal/faq.jsp - We have included a copy of a possible layout we would like. This is to be taken as a guide, if you have any ideas that would be more effective at achieve the outcomes outlined above then please feel free to put forward you ideas - Some other examples of category pages we liked. http://bank.virginmoney.com/mortgages/ -  I like the slideshow for what is available. Dynamic menu underneath provides quick access to information. Again without scrolling ---------------------------- INFORMATION PAGE ---------------------------- - Example of existing Information Pages: http://www.homeloanexperts.com.au/home-loan-articles/what-are-genuine-savings/ and http://www.homeloanexperts.com.au/lenders-mortgage-insurance/ and http://www.homeloanexperts.com.au/non-resident-mortgages/buyers-guide/ - We have a lot of information on our pages. We want something that can make it simple to view the information without the user being overwhelmed by pages and pages of information One suggestion is the use of heading tabs to better display the information. Eg: http://uk.virginmoney.com/virgin/pension/personal/faq.jsp or http://www.realinsurance.com.au/Bill-Cover/Benefits-of-choosing-Real-Bill-Cover - RealInsurance has a good example of a drop down tab (under “real benefits”) . Alternatively we like these kinds of tabs: http://uk.virginmoney.com/virgin/pension/employer/virgin.jsp# OR http://www.westpac.co.nz/investment-kiwisaver/investment-solutions/why-choose-westpac-advisory-services/ - “Good reasons to choose wespac” + “our investment process” - We would like customers to be pushed towards the sales pages - Include option for sharing on Facebook, Twitter, Google+ - Include a category submenu. Eg: http://www.realinsurance.com.au/Home-Insurance/ OR  http://uk.virginmoney.com/virgin/pension/personal/faq.jsp - We have included a copy of a possible layout we would like. This is to be taken as a guide, if you have any ideas that would be more effective at achieve the outcomes outlined above then please feel free to put forward you ideas ---------------------------- SALES PAGE ---------------------------- - Example of a sales page: http://www.homeloanexperts.com.au/unusual-employment-loans/on-probation-home-loans/ AND http://www.homeloanexperts.com.au/non-resident-mortgages/457-visa-mortgage/ - Have a big call to action at the top. Target specific people - Reduce long text. Ideas include: Keep to tabs (Eg: http://uk.virginmoney.com/virgin/pension/personal/faq.jsp or http://www.realinsurance.com.au/Bill-Cover/Benefits-of-choosing-Real-Bill-Cover - Has a good example of a drop down tab (under “real benefits”)) - Make sure headlines/questions are clear for people to find - Keep information in point form. Simple and to the point - Include a category submenu. Eg: http://www.realinsurance.com.au/Home-Insurance/ or http://uk.virginmoney.com/virgin/pension/personal/faq.jsp - Examples of sales pages we like http://uk.virginmoney.com/virgin/pension/personal/ - instead of tell us more. We would like to show the information underneath in tabs. – if you have a better way to display information. Please let me know. - We have included a copy of a possible layout we would like. This is to be taken as a guide, if you have any ideas that would be more effective at achieve the outcomes outlined above then please feel free to put forward you ideas

o We don’t want clutter o No cheesy sales man

Information about Images attached: LOGO (Amended_HLE_Logo_1024x745.png) This is our new logo. Please make sure that the style of the website is consistent with the logo. We like the design that is included in the cards. LOGO CARD DESIGN (logowithcard.png). This is an older design of our logo before we made some changes. I have included this because we like the style of the business cards shown, and would like the design of the website consistent with the design of the cards. OLD WEBSITE CONCEPT (hle_latest.pdf) This is a previous concept that a designer did for us. Whilst it is good, we think it could be done better What we like: - why use us video and CTA - the 4 sections shown below (interest rates, calculators, home buyer, investor? - Image rich. - Creative footer. What we don’t like - Not good quality - not cohesive (it look a lot of separate parts put together – not one cohesive webpage) PAGE SKETCHES (Sales Page, Category Page, Information Page) The images are to be taken as a guide for how we would like each page to look like. If you have any ideas that would be more effective at achieving the outcomes outlined above then please feel free to put forward you ideas SCREEN SHOTS OF OUR ANIMATION We do have a why use us video that must be included on the homepage. These screen shots can be used to represent the video.

Every design category has flexible pricing for all budgets. Web page design starts at $599.