Our target audiences are mainly educational and non-profit organizations. We want the HomePage to be inviting, pleasing (easy on the eye), and to be able to get the point of fundraising-through-recycling clearly across the the viewer.
PLEASE do not use the blues and greys of the current site and do not follow the current layout.
We want a total face-lift for the HomePage, not a site revision.
Simple - Clean - Dynamic - Educational slant - color palette can be earthy, warm, friendly, inviting... Take a risk and use color to your advantage. As we have stated, our target audience is mainly schools and non-profits, we want the design to reflect that in it's color palette.
Cluttered - Cliche (no clip art of apples and books) - Standard "slide show" of large image with text rotating every 15sec.
STAY CLEAR of corporate colors (grey-blue-black-steel combinations) We don't want colors that give a business or corporate feel.
Again, the "main" focus will be on the success stories of our current user base. this needs to be presented in a creative manner. You design We code.