Home page - To stand out and grab attention; To clearly communicate what we do - ie flu vaccinations at the workplace ; To encourage people to explore the website further; To make it easy to navigate and find the information they are looking for ; To convey an image of a professional, reliable team who will get the job done.
Internal page - To be clear and easy to navigate; to provide information and tools they will need (online calcluator and online booking);
The Flu Crew is a service provided by Quality Occupational Health - logo attached FYI - this website should have some connection to the parent branding but it should stand alone
The current season flu brochure is also attached by way of background - it is not necessary that the website design match this.
Our target market is corporate clients - they need answers to their questions quicly - so our website needs to be easy to read and navigate. They also expect professional service, reliable and minimum disruption. We need to position our service as meeting their needs.
We believe the artwork is critical - we want it to be classy and professional - our content will be minimal so the images need to communicate our message for us