We want to promote PayDay Loans and the fact we compare them!
The page needs to be designed to ellicit the user to complete the short Quote Form (that will need to be part of every page except the long data collection form they go to)
Every page needs to have some key things things :
The overriding message that we 'compare' to give them the best payday loan from the fastest lender with the best acceptance record.
A short quote form (e.g. title, name, email, amount, period of loan) that leads to a more comprehensive form to capture personal data and show them which one is the best option for them.
A visual "Quick Apply" set of 'button's or 'graphics' for key amounts like £100 - £200 - £500 etc) prominently displayed as part of the design
A countdown to when they can have their money (within the hour)
A new logo that will need to come with the design will be integral part of the branding.
This is a UK website - so £'s sterling. Not a big issue though.