Maple Leaf Metals Exchange Inc. is 100% Canadian owned and operated. The Maple Leaf itself is an important aspect of the company as it is a national cultural symbol as well as what is stamped in to highly recognizable bullion coins produced by the Royal Canadian Mint. These ties should feature strongly in the website.
Site imagery could consist of gold/silver bars, the minting process, the Royal Canadian Mint etc. It could also show jewelry, gold sculptures or historical artifacts/events.
Some other themes associated with this firm should be the long history of gold and silver being used as a universal money (all international trade had been conducted in precious metals from the dawn of human history up until the US dollar, unbacked by gold, became the world reserve currency in 1971), the stability of its value over time, the beauty of the metal itself as well as its cultural importance (gold is highly prized by Indians, for example). An overview of the history of gold can be found at the Facebook link below and other info at the World Gold Council.
The following website is of a competitor dealer. You can get some basic ideas about what goes on a bullion dealers websites but I leave it up to the designer to take as much liberty as they like with the actual design for Maple Leaf Metals. I want the site to be intuitive and not cluttered, as I find this site to be a bit of an overload.
Designers can use the list of sites at the following link to get an idea of layouts and use of graphics.