christian was a pleasure to work with! we had great communication and he was very quick to revise the design when needed. i will definitely work with him again.
easy to work with. great turnaround.
How stagetecture started their web page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Stagetecture is a home lifestyle blog at http://stagetecture.com. I am an Assoc. Architect turned lifestyle blogger and Stagetecture's target audience are decor, recipe, lifestyle enthusiasts. The site has all home categories from decorating & organizing your home, to entertaining, travel, weddings, and more. THINK MARTHA STEWART (That is my site in essence) - A struggle I have had in the past is that it's too many categories. So the version of the site you see now has been redone 3-4 times in the past 5 years.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
I would like it to have a clean, yet organic feel. I prefer neutral colors but don't want it to be boring. Grays, browns, with a textural feel is preferred. It is an image heavy site and the images MAKE Stagetecture so the design should feel warm, welcoming, like you are at someone's home but clean but not minimal. Please look at my current site to look at types of styled photos, colors, textures I like. Martha Stewart's site - http://www.marthastewart.com/ has the FEEL I like, but not necessarily the design (so please don't get bogged down by hers, it's just the closest feel I could find). I'm trying to get to a fuller landscape than just a small narrow blog format. I like the two column format blog but want the header to be full width and not in the blocks of content that my current site is in.
Home Page - Layout of menus with categories below as shown on the
current Stagetecture site. (Would like 2 menus one at top, one in
footer). Ad areas for 728x90 top of site, 300x250 side bar, 300x600
side bar, blog posts (2-3 most current), then area to show seasonal
categories like current site. Need to have social media buttons, Home
page should have an area for large engaging image of most current post
(no sliders). Search box highly visible before blog post content. Need
to somehow show my tagline or tell what the site is about
"Decor*Recipes*Lifestyle". If you have a better way (not change the
logo) but to show visually like I did with the first "welcome home"
clickable image takes you to the About Me page. The home page should
tell easily the 3 areas without looking overly complicated (since
there are so many categories). THERE's aLOT of content, but I need
clarity quickly (i.e. Martha Stewart.com example)
2nd page - A typical blog post page or an interior page of the site.
What to avoid
No bright colors. While the site caters mostly to women I don't want the site to LOOK like it's only for women. So no pinks, reds. It needs to be gender neutral because I do have a large male audience for DIY projects, recipes. Please no sliders, or motion objects to make the site slower.
I think I've summed it up before that this site needs to look clean and easily navigable. I've had user tests done saying they didn't know what the site was about. I think the white boxes chop up the site too much. But at the same time I want it to feel warm, welcoming, like a reader wants to return everyday with a hot cup of coffee in their favorite reading nook. :)