What do you have in mind for the style and theme of the web page?
Needs to be open and clean as well as very visual. We have a lot of good photography that is not being used well on the current site. Nice clean sans-serif font with appropriate spacing. Blues and grays are great. Does not need to stick to traditional 2 column layout.
Homepage. Large visual rotator at top. Standard news article listings. Several areas for featured article listings. Featured video content. Photo gallery highlights. Banner advertisements needed per current site.
Article page. Basic news article page. Should include photo gallery options as well as links to other related articles and other ideas to push people around the site. Using Facebook comments. Banner advertisements per current site.
What to avoid
No dinosaur or spider imagery allowed in the design.
Needs to have prominent standard banner advertising placement (refer to current site for requirements). Site will be responsive and built in Bootstrap 3.