Tell us a bit about who you are and the people you reach
The website features a discount dental insurance plan (The Gloss Dental Plan) that will offer savings to clients in lieu of costlier dental insurance. The website will emphasize the "trick of insurers" to buy costly dental insurance when you can save money with a discount plan.
The two goals of the website is the enrollment purchase and a request for a free report via email and address. We would want this linked to a marketing database.
What industry do you think your business is most related to?
Medical & Pharmaceutical
What do you have in mind for the style and theme of the web page?
1. Smiling family, kids, couple. Cool colors, possibly blues.
2. Links to organizations/news endorsing dental insurance
4. Sign up for free report button linked to an email
5. Enroll now
5. Table of Savings with icons to explain savings
6. Very clean website
1. Home Page
HP Goal is to capture email/address info for a free report and or to have client enroll in discount plan while sharing pricing details ($12/month individual, $18/month family)
*No waiting periods
*Table illustrating discounted fees and highlighting savings with eye drawing icons
*10 -60% savings
*Testimonial section with eye catching photo
2.Provider Page-Blurb about each dentist that we have with a photo.
3. Payment page to purchase said discount plan for immediate savings link to savings table with "Save Now"
What to avoid
Dental Discount Plan is not insurance can not be advertised as such.
We would like to link or quote these articles:
"With the economic downturn, discount dental plans are one of the only products that have been available to individuals to purchase on their own," said Evelyn Ireland.