WE ALREADY HAVE A LOGO AND COLOURS AND WE WOULD LIKE THE THEME TO CONTINUE IN THE WEBSITE. WE WANT IT SHARP AND SIMPLE,NOT GIMMICKY,MUST GIVE AN IMPRESSION OF STABILITY,SECURITY AND MODERN.
In addition to the above brief I would like to add some additional guidance after seeing the designs being offered.
The design must have some originality against the current websites out there such as IGindex,City Index,CMC,Gain to name a few.
The site needs clear journeys and calls to action for new visitors. It needs to clearly differentiate itself from competitors websites without deviating from the brief surrounding trust and stability.
The main target audience for this site is B2B (broker to broker). Market professionals etc, arriving at a website with smiling faces, IE the use of large photograph carousels is unacceptable, this must be something NEW.