How Mediatrack Research started their web page design journey
Mediatrack Research offers a wide range of measurement and research programs to deliver better business results in all stakeholder communications.
We are a world leading evaluation and research company, providing a range of integrated media analysis solutions. Our fresh and flexible approach is tailored specifically to meet our clients' individual needs to ensure we always deliver vibrant and dynamic analysis.
Our research is designed to help all clients with their PR planning; with setting and monitoring objectives; in allocating resources; and in reporting on the effectiveness of PR campaigns.
Tell us a bit about who you are and the people you reach
Communications professionals interacting with the site on a regular basis to inform their PR work, gathering data, producing charts and reports. Speed and simplicity are vital to this portal as it needs to be applicable to busy PR people who need to access data and information quickly.
We are updating our portal to offer the latest technology and give our clients the benefit of being able to tailor and interact with their data. It will consist of a number of widgets that can be in various display modes, see the mockup file. There will also be another icon (not mentioned on the mockup) that will link through to a full page view as seen in the full page view file.
It therefore needs to look clever and impressive as it will form a key part of our range of evaluation products and should be fun to use. There will be a trend graph running across the top, with 6 boxes below containing data/charts.
It needs to be clean, simple, modern, professional uncluttered and easy to use. We want it to look as impressive as possible and have the ‘wow factor’ when showing new clients and it needs to be very web 2.0.
Following the contest, for an agreed amount, you must be able to provide the 2 pages as XHTML / CSS that plays nicely in all the latest versions of the main browsers (IE, FF, Safari, Mozilla, Chrome) IE7 and everyone’s favorite IE6!
Colour scheme is up to you but needs to complement the logo, which is Navy and Orange - see mediatrack.com
Sites we like: Google analytics clean, simple and aligned layout
iGoogle similar functionality
bristolmedia.co.uk good use of colour giving a creative feel
junctionk.co.uk clean, simple design and good use of space