Life360 is a family safety and security service that is backed by Google and Facebook. We're launching a microsite for our child identification product on a different URL and we want a new look targeted to our child ID product.
We have our own in-house designer and dev team, and are primarily interested in design directions vs something 100% polished (i.e. we won't be nit picking much before picking a winner).
DO NOT feel compelled to use Life360.com as a visual reference---we're trying to test a new identity and image.
Tell us a bit about who you are and the people you reach
Younger, hip, tech savvy moms with children under 10.
Strong but comforting colors seem to resonate with this demographic. We want to invoke confidence without seeming to bland and boring. Don't feel too corporate.
We need a simple landing/homepage for our microsite. We want it clean and to the point.
See attached PPT for a comprehensive wireframe that should be very easy to follow. BUT PLEASE: Don't feel constrained by our layout sizing---if you like it follow it, but its just a reference.