We are running this contest to develop a KILLER homepage that explains CauseShare. So many websites suck because they stay within the same old boundaries. We want our homepage to be ENGAGING but also VERY UNDERSTANDABLE. We have very few requirements as we are starting from scratch and want to leverage YOUR expertise and creativity in design and branding, but here are the 2 things we need:
1. A Homepage
-Introduce CauseShare at the top
-Communicate our tagline – “share with friends, raise money.”
-Most importantly, the three segments of the body or page should be the how to use CauseShare in a very INTERESTING and GRAPHICAL manner:
1. CREATE or JOIN a Cause
2. BUILD your Profile
3. SHARE your Cause
-Lastly, communicate somehow (graphics or words), somewhere on the homepage, the benefit of our service (Raise money through your social networks)
We love the way http://www.adidas.com used images to sell their brand, but be creative.
Overall, It just has to be ENGAGING and UNDERSTANDABLE. Homepage should be BRIGHT, EXCITING, and FUN. Not lots of dark colors.
We need an identity and logo for CauseShare. The logo should be text based. The identity should be something we can carry throughout the site, and it might be a color/image/graphic/or character. Really this is the time we desperately need you to be creative and give us something to build our brand around!