We are an Irish company celebrating 21 years in providing home care. We are the longest established care provider in Ireland. Our founders and management come from a nursing background which may differ from the many new franchise operators who have recently entered our market.
We need to differentiate against our competition in a positive way whilst protecting our brand, which is premium care at value prices.
We care for people of all ages from those with disabilities through to older people.
Our brand personality is Irish, caring, highest ethics, best trained and carefully selected carers.
Our intention with people who need care is to get them the best care for them, this may or may not include ourselves.
Our target market can be divided into two; 1 consumers - these tend to be the sons/daughters of an ageing parent or a family member of a disabled person etc. 2 medical professionals - these range from social workers to G.P.'s These are very important as they refer clients to us.
We need professional design applied to our text and images to result in an outstanding brochure. We will supply logo, copy and professional images. We welcome your creative input to translate these into a professional brochure. You have creative freedom with regards formatting and pagination of the brochure. Full copy enclosed as well as a testimonial page sample that we would like as a centre spread of the brochure. Please contact me with any questions at all.