SELLERS - Owners of property that are trying to sell. We need testimonials and to communicate that we are a legitimate option to sell the home FREE of charge and we maintain the home.
BUYERS - People that are either looking for bargain property or want to bid on the movable property such as rugs, paintings, furniture or decorations and need scheduling information.
REALTORS - We want Realtors to feel good about presenting us to their clients as a marketing option in selling the listing quickly and cheaply. I mainly need to communicate that we are 100% legit. We handle all clean up, we're safe, legal and will make them look good.
I also like the idea of changing the names of these 3 audiences to something more modern or chic.
Instead of "Buyer", use "Acquire" or "Attend".
Instead of "Realtor", use "Transact".
Instead of "Seller", use "Homeowner"
I may need a little help with this idea and I don't want to LOSE my audience in this effort but if you hip designers can think of something, bring it on.