Attention Grabbing Chiropractic Website Design

Montville Chiropractic

We Provide Chiropractic care to people of all ages in the town of Montville.
We often treat families as well as individuals.

https://web.archive.org/web/2013123…murph.com/

---What not to do----
As far as the old design listed above that was done by another
company, client mentioned he can't even look at the design due to
the cluttered feel (good use of whitespace will be important in new
design) and dislikes just about everything about it, including the
very impersonal feel and lack of an action plan, so please don't use
old site for inspiration, I included it more as a guide of what not
to
do.

---What to Do---

The design should have an overall feel of inviting, enjoyable and
comfortable, and if possible should also promote a feeling of
healthy,
natural, active, alive and overall feeling good as well.

If possible, it should promote a feeling of freedom that someone who
is suffering from debilitating musculoskelital pain would feel when
finally being free that pain.

It is extremely important that the design will immediately capture
attention, so pay extra attention to the content above the fold.

The design also needs to have some creativity involved, the more
unique while maintaining some professionalism, the better, so get
creative.

Personally I feel custom illustrations are much better suited than
stock photos for providing the warm, welcoming, unique feeling I'm
looking for, while immediately grabbing the attention of potential
patients, but this isn't a hard rule, do what you think will work
well
with your overall design.

It's important that any design elements added don't overpower the
content.causing visitors to overlook important elements on the page.

Bonus: The client really likes the scale concept in the logo, as
ultimately the purpose of chiropractic care is to restore the body's
natural balance, while I'm not sure how it would be done, if anyone
could artfully include the scale or some element of balance into
their
design, you will get huge bonus points.

----What to keep in mind----

Some people may be afraid that chiropractic care may be painful or
unsafe, so it's very important that the design should feel safe,
comfortable, and inviting.

It may help to put yourself in the position of a potential patient who
is in a bit of pain, but is apprehensive about going to the
chiropractor. Many would rather try to tough it out or attempt a
dangerous home treatment, than deal with the discomfort of having sit
in a stiff waiting room and face the fear of the unknown .

The purpose of the design is to help promote a laid back and even
enjoyable (yet still professional) feeling to help offset some of
that
social discomforts potential patients may have with going to any kind
of doctor (ex. the awkward silence of a waiting room), This kind of
design should also make people more likely to stick around and read
the content which will help to clear up the fear of the unknown.

The client I am creating the website for is big on providing a laid
back and enjoyable environment for patients while showing
professionalism by being knowledgeable and providing results.

I'm looking to create a website that is a direct reflection of this.
The design should primarily be used to make people comfortable, while
the content as well as testimonials will be used to show
professionalism.

---- Keep in mind ------
We are planning on video recording some testimonials and creating a
sales video.

Being comfortable in photoshop I could very easily slap together some
stock photos and create a simple boxy design, I'm looking for someone
who will artfully bring in different shapes, textures and colors to
create something that really makes the site stand out from the crowd.

--Homepage--
The homepage needs a schedule your appointment button and place for a sales video, preferably above the fold.

We are planning on recording some customer testimonial videos in the near future, so a place for those on the homepage would be good, but a link to a testimonials page in the nav bar would work as well.

My current thoughts for the homepage are that there are 3 main groups of people who will visit the site:

1. Those who are there to schedule an appointment:

These individuals should be able to find a schedule your appointment button with as little trouble as possible.

2. Those who are thinking about scheduling an appointment but aren't sure if they should:

These individuals will have varying degrees of skepticism, but the most important thing is that people can easily find answers to common questions. links to FAQ, What to expect, cost, and conditions we treat pages should be right in their face not too far below the fold. Also a learn more button above the fold might be helpful for these people as well.

3. Misc. people:

This is anyone who stumbles on the site for neither of the above reasons.

It's important that it is easy for these people can tell that they have landed on a website for a local chiropractic office in the town of Montville CT. Things like easy to see phone number and things of that nature should help take care of this.

---

It's very important that the design looks professional and doesn't look cluttered, people should know exactly what to look at the moment they land on the site.

----blog page---
The blog page needs to be a professional looking page that will list recent posts, for the blog portion of the site, should include a side bar

Try not to make the design look too much like the homepage positioning
demo, I'm getting quite a few designs that are looking like sleek
versions of the demo which leaves me with a lot of somewhat similar
designs. By breaking more from the demo your design will stand out
more, and I'm really interested in a design that does sleek and
clean,
but has one or two elements that really break the mold and make the
page unique, something that says there's no way this design could be
a
premade theme/template

update: I have removed the positioning demo in hopes of getting some
unique designs

I threw together a simple layout demo, this is just to help you get started, please break away from this with your own ideas.

--logo--
I'll also attach the logo

Light Brown Gray Color Code : 634E42 C=55, M=60, Y=65, K=40
[ Montville ]
Light Brown Color Code : CA9E67 C=25, M=40, Y=65, K=0
[ chiropractic ]

Dark Coper Color Code : 984512 C=23, M=75, Y=100, K31
coper Light brown Code : D68D3D C=14, M=49, Y=82, K=4
Dark Navy Blue Color Code: 003063 C=100, M=70, Y=0, K=50
Light Blue Color Code : 009FE3 C=100, M=0, Y=0, K=0
Sky Clue Color Code : C9E8FB C=25, M=0, K=0, K=0
________________________________________________________

Font Style
1. Trajan Pro[BOLD]