---What not to do----
As far as the old design listed above that was done by another
company, client mentioned he can't even look at the design due to
the cluttered feel (good use of whitespace will be important in new
design) and dislikes just about everything about it, including the
very impersonal feel and lack of an action plan, so please don't use
old site for inspiration, I included it more as a guide of what not
---What to Do---
The design should have an overall feel of inviting, enjoyable and
comfortable, and if possible should also promote a feeling of
natural, active, alive and overall feeling good as well.
If possible, it should promote a feeling of freedom that someone who
is suffering from debilitating musculoskelital pain would feel when
finally being free that pain.
It is extremely important that the design will immediately capture
attention, so pay extra attention to the content above the fold.
The design also needs to have some creativity involved, the more
unique while maintaining some professionalism, the better, so get
Personally I feel custom illustrations are much better suited than
stock photos for providing the warm, welcoming, unique feeling I'm
looking for, while immediately grabbing the attention of potential
patients, but this isn't a hard rule, do what you think will work
with your overall design.
It's important that any design elements added don't overpower the
content.causing visitors to overlook important elements on the page.
Bonus: The client really likes the scale concept in the logo, as
ultimately the purpose of chiropractic care is to restore the body's
natural balance, while I'm not sure how it would be done, if anyone
could artfully include the scale or some element of balance into
design, you will get huge bonus points.
----What to keep in mind----
Some people may be afraid that chiropractic care may be painful or
unsafe, so it's very important that the design should feel safe,
comfortable, and inviting.
It may help to put yourself in the position of a potential patient who
is in a bit of pain, but is apprehensive about going to the
chiropractor. Many would rather try to tough it out or attempt a
dangerous home treatment, than deal with the discomfort of having sit
in a stiff waiting room and face the fear of the unknown .
The purpose of the design is to help promote a laid back and even
enjoyable (yet still professional) feeling to help offset some of
social discomforts potential patients may have with going to any kind
of doctor (ex. the awkward silence of a waiting room), This kind of
design should also make people more likely to stick around and read
the content which will help to clear up the fear of the unknown.
The client I am creating the website for is big on providing a laid
back and enjoyable environment for patients while showing
professionalism by being knowledgeable and providing results.
I'm looking to create a website that is a direct reflection of this.
The design should primarily be used to make people comfortable, while
the content as well as testimonials will be used to show
---- Keep in mind ------
We are planning on video recording some testimonials and creating a
Being comfortable in photoshop I could very easily slap together some
stock photos and create a simple boxy design, I'm looking for someone
who will artfully bring in different shapes, textures and colors to
create something that really makes the site stand out from the crowd.