Aged pharmaceutical site needs a refresh!

Boston Biosource

Boston Biosource is trusted by premier pharmaceutical companies to deliver high quality tissue, blood products and biofluids. Target audience is researchers at pharmaceutical companies, biotechs, and universities.

http://www.bostonbiosource.com

We would like to modernize our website design. The design should be fit for a responsive website, keeping in mind the mobile rendering. We understand that our current site is very text heavy, and would be looking for a better visual experience for the user, with images and icons where applicable. The text that is there can likely be reduced, but should be laid out in a more visually appealing way than it currently is. The blue/red/gray color theme is something we'd like to try to stick to, but are open to new ideas. I would prefer not to have a scrolling hero image section but am open to it if there is no room to display the main call-outs.

- Homepage: Should get rid of the vertical navigation under the logo and include it as a drop-down under "Services" in the main navigation. The main hero call-outs (purple and red) should remain but be redesigned. You can get ride of the yellow stick note since it is repetitive, but please add "CAP Certified Lab" to the main call outs. As for content, the first 2 paragraphs should be included and stylized, but the rest can be taken out. Although the "services" vertical navigation can be removed, I'd like to combine them into three main buckets; Tissues, Blood Products, and Biofluids. They should be graphically represented by icons somewhere on the page, very similar to: http://www.proteogenex.com/. Lastly, we want to include the logos of some of our clients to look like this: https://www.dropbox.com/s/y4fnaqst1…2.png?dl=0 . I will include the logos in the files section. The homepage should also include a strong call to action for a sample request.