$501 Ecommerce Website for Snowplows and Parts

We need our website redesigned. Central Parts Warehouse is the #1 online snowplow parts retailer in the world. This is all we do - 12 months out of the year. http://www.centralparts.com

Tagline:
See description above

Desired Color Scheme:
See description above

Desired Style:
See description above

Accepted File Formats:
PSD, HTML, CSS and images

Company Details

1a) Name of Company
Central Parts Warehouse

1b)Company Tag Line or slogan:
"Snow & Ice Control Specialists - Since 1980"

1c) Do you have a company logo?
http://www.centralparts.com/images/CPWLogo.zip

1d) Do you have a corporate visual identity (a customized, non-stock logo and color scheme carried out throughout your office, stationery, business cards, etc.)?
No. Our logo was recently redesigned on SitePoint. We like the new logo, colors, etc. very much.

1e) What is the nature of your business? Briefly describe your products or services:
Snow & Salt Removal Equipment and their replacement parts. This is all we do - 12 months out of the year. We have over 120 years of combined experience in this industry with our employees. We have established an extremely high tech infastructure dedicated to quickly and efficiently take orders, package, ship and answer technical questions. We have better than average discounts and our parts meet or exceed the Original Manufacturers quality.

1f) Who is your target market? Who are you hoping to reach with your site?
We have three classes of customers: Individual Plow owners, Municipalities and our new "Reseller" division.

Website Details

1b) Do you have an existing website? If so, what is the URL?
http://www.centralparts.com

2b) IMPORTANT: Please list at least 3 URLs (web addresses) of high quality sites that you like the look of (these do not have to be sites whos business is similar to yours. It aids us in determining what your design style is.) Please consider layout, colors, navigation, graphics, and typography.
http://www.minnpar.com - They are a HUGE aftermarket & OEM parts company for the Construction equipment industry. This is a nice layout for the home page. Please do not copy, but maybe get some ideas from it.
http://www.ford.com/en/default.htm - Clean, easy to navigate,
http://www.chevrolet.com/ - OK?
http://www.internationaldelivers.com/
http://www.harley-davidson.com/wcm/…cale=en_US

We tried to find websites that are masculine and have good colors. Our website is blue collar and needs to look somwhat that way.

3b) What colors or color schemes would you like?
Blues, whites, reds. We've always had blue as the dominant color, but red adds energy and white adds cleanliness.

4b) List the Navigation links for your Site:
We would like to change to a left menu navigation since we have so many categories and subcategories. Please use the main navigation on our current website and also show an example sub navigation in the menu (under a main category when one is clicked).

5b) What type of look are you trying to achieve? (e.g. clean, high-tech, conservative, warm, flashy, etc.)
The website is used by all kinds of people...people who use the web everyday to those who rarely use it. The site needs to be professional and user-friendly. It needs to look really good, but still stay somewhat simple.

6b) Please provide the addresses of competitors' sites, if possible:
Most all of our competitors are in other industries as their main source of business. They have entered our into industry and cherry pick it. URLS are:
http://www.angelos-supplies.com/
http://www.millsupply.com/
http://www.snowplowsplus.com/
http://www.snowplowsupply.com/

7b) Do you have any images for use in the design of your site? If not, do you have images, can you offer suggestions of what you type of imagery you feel would be most suitable for your website:
We do not have any specific imagery to use for the website. Obviously, use of snowplows on trucks would probably look good. Something powerful and impressive looking.

Deadlines and Deliverables

1c) What is the deadline for your template design?
1 week - Please submit early so we can review and provide feedback!

2c) Will you require HTML coding?
Yes. The design will be dropped into a Content Management System that allows us to drop in a header area, left area, center area, right area and footer area. So please be sure the design and HTML is broken up accordingly.

3c) If so, will you require it to be ONLY CSS layout?
No, tables are OK for us.

4c) How many pages coded will you require delivered?
4 page total:
Home page - The home page needs a make over. It is very boring and just has text. We like the intro text, but it's too long. It should only be 6-8 lines in height. We need to keep the "Monthly Specials" and "Request a Catalog" areas. Maybe add an area to "Specials!".
Product Categories page - This page lists subcategories for a given category. For example: http://www.centralparts.com/SubCategories4.aspx
Products List page - This page lists products for a given category. For example: http://www.centralparts.com/ProductsList11.aspx
Product Details page - This page displays the product details. For example: http://www.centralparts.com/Product…s3332.aspx

Are there any other comments/specific ideas we should keep in mind while designing your project?
1. Please design for 1024 x 768 resolution.
2. As mentioned above, the design will be dropped into a Content Management System that allows us to drop in a header area, left area, center area, right area and footer area. So please be sure the design and HTML is broken up accordingly. Please name the images something useles like "header-logo.jpg" and "search-button.jpg", not "homepage1.jpg" and "homepage2.jpg".
3. The header area needs to have our logo and tag line. Also, similar to what we have today, we need an area for search, # items in cart, (which could be clickable to see the cart), My Account, and # users online.